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Tag: definition

Social Media Defined. Boring but Necessary.

Once in a while I like to go back to the basics. A while back I wrote a post clarifying the meaning of the word “marketing” and corresponding terms such as social marketing, social media marketing, and social media engagement.

The  key problem I see now is people using the broad term “social media”  when in fact  they mean either “social media tools” or “social media engagement’. Rarely do they mean both. This simple little difference is in my opinion the reason why there is such a massive social media knowledge gap in plenty of organizations. Proper context is simply lost in translation.

The importance of “context”

It’s official, “context” is my favourite word of the year.

This old classic has had a huge comeback for me. I’ve noticed myself using it more and more in all of my various presentations.

  • Wikipedia defines it as: “the surroundings, circumstances, environment, background, or settings which determine, specify, or clarify the meaning of an event.”
  • Websters defines it as: “the parts of a discourse that surround a word or passage and can throw light on its meaning”

It is my strong belief that when context is not set right from the get go, you will not get your message across. Most people don’t realize just how limiting human languages are.