Take a look at the image below I found in the September 4th-10th edition of the Economist (p.g. 75). This is a visual representation of the “nationality” of traffic on the internet, created by California’s Co-operative Association for Internet Data Analysis. America is in pink, Italy in pale blue, Sweden in green and unknown countries in white. According to this visualization, it seems as though at least half of all traffic is still American (or at least with an American IP).
Tips, Insights, and Occasional Rants On Digital Culture, Social (Behaviour Change) Marketing, and the Modern Social Media Landscape