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Tag: engagement

Social Media Defined. Boring but Necessary.

Once in a while I like to go back to the basics. A while back I wrote a post clarifying the meaning of the word “marketing” and corresponding terms such as social marketing, social media marketing, and social media engagement.

The  key problem I see now is people using the broad term “social media”  when in fact  they mean either “social media tools” or “social media engagement’. Rarely do they mean both. This simple little difference is in my opinion the reason why there is such a massive social media knowledge gap in plenty of organizations. Proper context is simply lost in translation.

Semantic confusion surrounding modern marketing

lady There are numerous marketing terms that are being misused so often these days that I often find it necessary to give a quick lecture on semantics before presenting, training or consulting with clients. If this is not done from the get-go, then consensus within a group is nearly impossible to attain. Even if two people fundamentally agree on something, they have no way of knowing due to the fact that their initial paradigms are different. A great visual example of this is the famous illustration of the old lady/young lady I have included in this post.