Quite a bit of my consulting work lately has focused on helping clients counter false information spreading online. This sort of engagement can very quickly lead to rough and murky waters, especially if an organization does not arm itself with proper ongoing situational awareness tools in order to differentiate between the bad actors who are steering the narrative and the people unknowingly posting false information.
As I write this post, I’m waiting for a flight at Pearson International Airport reading through the incoming notifications on my mobile regarding the tragic Berlin Christmas Market lorry incident. At this point, a few deaths have already been confirmed, however judging by the verified images and videos coming from the location, there will surely be many more. There are no words that can bring these people back or console those affected, however there are concrete steps readers/viewers like myself can take to stop the spread of false information during a time of crisis such as this, where we are all prone to react emotionally. Continue reading “How not to contribute to fake news.”