marketing & social media strategist focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international speaker and workshop facilitator on the topics of strategic marketing, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Fresh insights on government, association, and non-profit marketing in a Web 2.0 world

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Posts Tagged ‘goc’

June 24, 2010

Poorly written “social media” RFP’s

Now that various public sector organizations are slowly starting to realize that social media engagement is not really an option but rather an imminent requirement, numerous “Request for Proposals” (RFP’s) have been coming out of government with “social media” as part of their titles. Unfortunately, in most cases the RFP dictates required elements which are predominantly tactical in nature:

  • We want to build a social network
  • We want to create a blog
  • We want 5000 friends/followers on channel X

I always double check to see if I missed something, something like a page which states “objectives”, or “purpose” or answers the question “why?” Really, any of those will do. To my dismay, no such page is missing, it’s just never thought of.

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April 27, 2010

The B.C. Apps for Climate Action Contest

I recently received an email from a gentleman named Rod Deacon (Public Affairs Bureau in Victoria B.C.) with some information regarding the Apps 4 Climate Action initiative. I wanted to share some of his “public” information with you to give it added visibility.

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April 15, 2010

Top bureaucrat gets it, the workers at the bottom get it, who’s left?

Here’s the scoop: In the 17th annual report to the Prime Minister published a few weeks ago, Privy Council Clerk Wayne Wouters states “government departments have to embrace the Web 2.0 tools and technology that rest of the world uses that allow more collaboration among workers, levels of government and Canadians”. While his predecessor included similar phrases in the last report, Wayne clearly makes a point to emphasize how Canada has fallen behind in terms of e-government, not just from a technological standpoint, but much more importantly from an organizational culture standpoint.

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