marketing & social media strategist focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively
international speaker and workshop facilitator on the topics of strategic marketing, modern communications, social media engagement and government 2.0
Public Sector Marketing 2.0 - Fresh insights on government, association, and non-profit marketing in a Web 2.0 world
I have stumbled across this RSA Animate video on a few occasions now, most recently on Kneale Mann’s thought-provoking blog, YouIntegrate. It’s an adaptation of Dan Pink’s talk at an RSA event. This video illustrates the hidden truths behind what really motivates us at home and in the workplace. I wanted to share it with you in light of what the Government of Canada is currently doing regarding innovation incentives.
Now that various public sector organizations are slowly starting to realize that social media engagement is not really an option but rather an imminent requirement, numerous “Request for Proposals” (RFP’s) have been coming out of government with “social media” as part of their titles. Unfortunately, in most cases the RFP dictates required elements which are predominantly tactical in nature:
I always double check to see if I missed something, something like a page which states “objectives”, or “purpose” or answers the question “why?” Really, any of those will do. To my dismay, no such page is missing, it’s just never thought of.
I recently switched smartphones (now representing 50% of the worldwide cell phone market) from RIM‘s Blackberry Storm to Apple’s iPhone 3GS. Why did I do it, and more importantly why should you care?
The first reason is simple. On November 5th, 2009 Telus released the iPhone, finally taking the Canadian network monopoly away from Rogers (i.e. not my provider of choice to put it lightly).
