marketing & social media strategist focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international speaker and workshop facilitator on the topics of strategic marketing, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Fresh insights on government, association, and non-profit marketing in a Web 2.0 world

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Posts Tagged ‘iPhone’

February 20, 2010

Vancouver 2010 Mobile Olympics

I love the Olympics. Besides the excitement of the actual events, I love the sense of camaraderie, national unity and general goodwill that the games bring with them. While it’s true that Vancouver has had its series of mishaps, including a tragic death, the overall spirit of the games can be felt radiating out of the homes and workplaces of our great country.

What’s really exciting about these games is that they mark a new era of interaction and engagement during a global sporting event. I remember only having two options as a kid during past Olympics: watch a select few live events on TV (time-zone permitting) or listen to them on the radio. The rest I would pick up on during the evening news or the next morning’s paper.

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January 07, 2010

My thoughts on Digital Marketing in 2010

Over the holidays I took some time off to re-charge and prepare for what looks like a very promising year for the field of marketing in the digital space, especially for all of you in the public sector. I thought I’d quickly summarize a few of my predictions, comments and hopes that I have for 2010.
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November 30, 2009

Why you need to focus on mobile right now

I recently switched smartphones (now representing 50% of the worldwide cell phone market) from RIM‘s Blackberry Storm to Apple’s iPhone 3GS. Why did I do it, and more importantly why should you care?

The first reason is simple. On November 5th, 2009 Telus released the iPhone, finally taking the Canadian network monopoly away from Rogers (i.e. not my provider of choice to put it lightly).

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