Working in Canada goes Mobile

I’ve written about Hidden Canadian Government Gems before. Essentially these are government services that I have discovered through my consulting work, which are not always well known, yet extremely valuable. One in particular is a client of ours WorkinginCanada.gc.ca (part of HRSDC). Essentially, they have created an incredible mash-up tool that allows you to search for an occupation that you’re interested in and receive up-to-date, accurate information from a wide variety of integrated databases. It puts certain private sector fee-based tools to shame. It was initially developed for skilled immigrants looking to work in Canada, however once you try it out yourself you’ll realize that it’s useful for domestic audiences as well. Continue reading “Working in Canada goes Mobile”

When you let everyone play…nobody wins.

Here’s a great example of why targeting is so important. The ad below is from a rapidly growing job search website (The Ladders) that actually has a specific niche/target audience: “$100K + jobs” only.Contrast this to Monster.ca or Workopolis which are both cluttered with everything from Taco Bell positions to molecular biologist positions in Arizona.

 

 

Our organization recently had the privilege of working on a marketing strategy for the Staffing and Assessment Services Branch at the Public Service Commission. At one point the question came up of whether or not they should group their executive resourcing service with regular recruitment. I think you can guess what my answer was…