marketing & social media strategist focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively
international speaker and workshop facilitator on the topics of strategic marketing, modern communications, social media engagement and government 2.0
Public Sector Marketing 2.0 - Fresh insights on government, association, and non-profit marketing in a Web 2.0 world
I recently switched smartphones (now representing 50% of the worldwide cell phone market) from RIM‘s Blackberry Storm to Apple’s iPhone 3GS. Why did I do it, and more importantly why should you care?
The first reason is simple. On November 5th, 2009 Telus released the iPhone, finally taking the Canadian network monopoly away from Rogers (i.e. not my provider of choice to put it lightly).
I usually don’t use this blog for personal events in my life, however I decided to make a little exception since this event in particular will keep me away from the digital space for a few weeks. Most of you that either know me well, follow me on Twitter, or are my clients, are likely aware that I am getting married next week. The planning for this has been well over a year in the making and I couldn’t be more excited. Immediately following the wedding, my fiancee and I will be flying off to Maui for our honeymoon. Needless to say, my cell phone will not be used aside from a few travel apps that may come in handy. As for emails, I plan on not responding to them until October 1st. If you see me working, please call me out on it!
Jokes aside, I’m thrilled to be marrying the girl of my dreams and will be back in early October energized and ready for a whole new season of speaking, training and consulting. Having just got back from the Gov 2.0 Summit in Washington I can tell all of you Cannucks interested in this space that we have a lot of work ahead of us! Stay tuned for my Gov 2.0 Summit debrief blog post coming as soon as I get back.
Aloha!
When I first launched the CEPSM social media marketing workshop in April, 2008, I really had no idea that it would garner such a positive response. In fact, we quickly stopped going through the logistical hassle of organizing public workshops since there was more than enough demand for private ones (organizations inviting me in). CEPSM was never meant to be solely in the workshop business, but this way all logistical items were taken care of by the client. However, over the last year, CEPSM has been getting numerous requests from individuals in the public and non-profit sectors to once again offer a social media marketing workshop that is open to the public. Well guess what, we listened.
To solve our logistical dilemma , we decided to partner with an organization that has been conducting workshops successfully for decades, The Centre of Excellence for Communications. Yes, I know it’s ironic that we happen to share similar names, however don’t let that confuse you. The CEC’s core business is workshops, whereas CEPSM’s core business is the consulting side (although training is part of our consulting process). I’ll stop confusing you though. The bottom line is this, on November 25-26, 2009 CEPSM/CEC are jointly launching the 2-day Social Media Strategies for the Public Sector workshop. The intent is to offer this workshop in major cities across Canada for the first year and then see how it evolves from there.
Those of you familiar with my 1-day workshop will notice the switch to 2-days. I wanted to change things up a bit and add a hands-on session where each participant can get their hands dirty by actually using all of the tools I introduce during Day 1. Further still, we will be using a live Google Doc to fill out certain sections of the workbook collaboratively.I like to practice what I preach as much as I possibly can. This is a great opportunity for me to do so.
For those of you interested in receiving this training as part of a University Certificate, be sure to see if our Professional Certificate in Public Sector Marketing course offered through Carleton University’s Sprott School of Business is a right fit for you. I’m really looking forward to being part of the instructional team this year!
Ok then, if you have any questions whatsoever, fire me an email or give me a call. Also, to stay up to date on my speaking schedule visit the Upcoming Speaking Engagements page on my blog. And yes, we will still be offering our private workshops for those interested. This is not meant to replace them.
