marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international keynote speaker on the topics of strategic marketing, new media, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world

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Posts Tagged ‘Mike Kujawski’

September 23, 2008

The state of social media in the Canadian federal government

In the spirit of community and social media, I have decided to post up a revised version of my presentation from Podcamp Montreal on SlideShare. It is highly visual in nature and is not really meant to act as a stand alone document, however some of you may find it useful. The topic of this presentation was “Social Media & Canadian Government Usage Examples”. I focused mainly on the Canadian federal government due to limited presentation time and the sheer amount of content to cover. I have embedded it below. Feel free to skip through my intro or browse through it in the 17.6 seconds I always present it in.  Otherwise it looks like a ridiculous self-promotion, which it is not meant to be (it was a personal branding experiment). Enjoy!

September 22, 2008

Podcamp Montreal 2008 – Debrief

Those of you that have been reading this blog for a while now, know just how much of an avid supporter I am of the unconference movement. This week I was once again blown away by the quality of yet another PodCamp, this time in Montreal (Podcamp Montreal 2008). While I’m not a big fan of the name for numerous reasons (often alienates non-geeks among other things), I am inspired by the passion of speakers and quality of content each and every time I attend.

I’m going to attempt something a tad different with this post by not summarizing this year’s speeches. Instead I will provide you with a condensed list of my top takeaways, thoughts and/or notes from each presentation I attended over the last two days. Please note that more take-aways do not necessarily signify better content (and vice-versa). I benefited in one way or another from each and every presentation.

Please don’t suck! – Sylvain Grand’Maison

  • Be a storyteller when you present. Even boring stories can be made exciting!
  • The aggregate online persona of a person can often be richer than a face-to-face meeting.
The new music – Mitch Joel and David Usher
  • Vinyl sales are up for the first time in decades!
  • New mobile ring tone service providers play selected tracks in the background as you speak.
  • iTunes has officially started to outsell Walmart in terms of music
  • Cd’s are done…seriously, D-O-N-E.
  • Motley Crue songs have been selling through Xbox more than iTunes
  • Ratio of illegal to legal music is 40:1 !!!
  • The key to making something viral is emotion (ooh, ahh, hmm, ouch, hahah)
  • Need to make content that is valuable, personal, authentic, exciting, surprising, delightful
  • To build community you need to build on that emotion
  • Create ripples…social media marketing can be slow process…need to gain trust.
  • Tactical tips: Bring it inside, Make it a pilot program, Extend it appropriately
  • Start with a home base, don’t rely entirely on a 3rd party app as your home.
  • David Usher’s website uses photos generated entirely by his community (fed via rss)
  • Great sites to check out www.borders.com and last.fm
  • Yahoo Widgets allows you to create your own widgets quickly and for free.
Podcasting is dead – Rob Blatt
  • This session essentially turned into a debate about  nomenclature
  • Podcasting can be an adjective or a noun –> A true podcast is both in my opinion.
  • Just because someone claims to have a Podcast doesn’t mean they are actually “podcasting”
  • Site to check out: www.mommycast.com
  • My key take-away: Podcasting is alive and will only get bigger.
Creating a Podcast : Community Divas Live! – Eden Spodek and Connie Crosby
  • It’s very important to leverage the existing community and always keep learning about podcasting once you start podcasting yourself.
  • Friendfeed allows you to create special community rooms
  • A Facebook Group shows the group creator, while a Facebook Page does not.
Using Twitter to build and monitor your personal brand – Adele McAlear
  • Create a background image in Twitter that has your contact info
  • Use Twurl to shorten, monitor and track clickthroughs of your URL’s
  • Check out www.twitterholic.com for stats
  • Get 3rd party apps by going to twitter.pbwiki.com/Apps
  • A great tool to filter your followers is Twitter Karma
  • If you have multiple people responding under a single Twitter profile, make it clear on your main page!
  • Use hashtags only at the end of your tweets
  • Twitter has a sleep function if you need to silence someone for a few days without deleting them
  • Check out www.logworld.com
  • Check out is.gd (another URL shortener)
  • Use Twitscoop for some added functionality apparently not included in Tweetdeck
Media past, present & future – Jay Moonah
  • Go to tinyurl.com/changethis right now and help educate the public about proper search engine use.
  • 3 main sacrifices that are mutually exclusive: time, quality, money.
  • People will always like serendipity…
  • My own side note–>Personally, I would go so far as to argue that the vast majority don’t want choice! They like information clearly simplified and analyzed for them by experts. Hence why CNN, BBC, CBC – The National are so successful. We shouldn’t be frustrated that more people aren’t social media savvy like us, we should use it to personal our advantage or better yet, to change the world!
De l’utilisation des bons outils en baladodiffusion – Michel Dumais
  • Sound recording, mixing and playback devices have gone wayyyy down in price.
  • We can sound like a professional studio for under $200.
  • There is plenty of choice out there, depending of course on your budget and needs
LibriVox, the richness of audio – Hugh McGuire
Podcasting from the heart – Mitch Joel & CC Chapman
  • Train yourself to stop saying “umm” and “ah”…it can be done.
  • When an interviewee stops responding, keep quiet….what they say next is best.
  • Use “levelator” to level the sound audio on your podcasts
  • M-audio track recorders can cost less than $200
  • User-generated content started with cave wall drawings.
  • Identi.ca is a new microblogging alternative to Twitter
  • Use evernote.com to take notes. It let’s you clip things.
The game of trust – Julien Smith
  • Excellent discussion on effectively using social media to build trust, without abusing it.
  • New book in the works by Julien Smith and Chris Brogan: Trust Agents
Social Media & Government…- Me (Mike Kujawski)
  • My main take away from my own presentation (based on the discussion) was that the government needs to get out of silos and start working together as one entity. There is a ton of existing internal support for better citizen engagement and there are high-level public service renewal initiatives currently underway that social media engagement can easily piggy back on.  I have decided to organize something in Ottawa to address this. Stay tuned…

I should point out that as is often the case, some of the best PodCamp discussions occurred in the lobby. While I didn’t get a chance to have lengthy discussions with everyone in person, the few discussions that I did have were extremely valuable (you know who you are). So that about wraps it up.  Be sure to go to the PodCamp Montreal website, where you can watch some of the presentations that were recorded live on video! Thanks again to all the organizers!

February 13, 2008

My “ooVoo” social media video chat recap!

What the heck is ooVoo?

A free video-chat application that lets you connect with up to 6 users at once (see last week’s post). Over the last few days, participants from around the world logged on to try it out and chat with various social media experts as part of a promotion put on by the social media consulting firm crayon. I signed up for 4 sessions, all of which went flawlessly (aside from a few minor sound issues some people had). I had a great time meeting and chatting with both people that work in my field and others that work in completely different areas (film, music, writing, legal, medical, to name a few) but share a common passion for social media. Here are some screenshots:

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The conversations were completely organic/spontaneous and didn’t follow any particular format, which is what made this experience so interesting. I found this to be a great tool to quickly put names to faces of various business contacts I’ve amassed either through email or by following their blogs and podcasts.

These last few days really got me thinking back to the origins of video chat and the choppy frame rates in the 90′s (remember “Internet Phone” anyone?). The reality is that those days are long gone for most people. Broadband is here to stay, and most modern mainstream computers have all the necessary processing power and video memory to handle real-time video efficiently, and then some! The technological barriers have been obliterated. You can chat with multiple people around the world, (often times with better sound quality then on a phone) and see them on your screen at 30 fps–>FOR FREE!

So why isn’t there widespread adoption of these tools? Why aren’t organizations using them for quick meetings? Why are they paying monstrous fees for proprietary software that’s often just as buggy? I don’t have an answer for you there. You may say that it’s lack of features and security, but I beg to differ since most people that I seen using WebEx, SVI, StreamLogics, and the likes often aren’t aware of 90% of their software’s potential.

Sure, ooVoo has certain limitations such as lack of a whiteboard and application sharing. However, at the moment that’s not its purpose. Communication simplicity is meant to be its prevalent theme. That being said, there are many competing applications popping up every day, and effective differentiation is going to make or break many of these start-ups. Let’s just hope ooVoo finds a solid business model for itself to ensure sustainability.

My verdict: I will be ready to support it even at a minor fee (which should be expected at one point or another unless affiliate advertising proves to be a sufficient source of income). In the meantime, try it out for yourselves while its free! You can add me by searching for “Mike Kujawski”.

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