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marketing & social media strategist focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

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Speaking 

international speaker and workshop facilitator on the topics of strategic marketing, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Fresh insights on government, association, and non-profit marketing in a Web 2.0 world

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Posts Tagged ‘mitch joel’

September 22, 2008

Podcamp Montreal 2008 – Debrief

Those of you that have been reading this blog for a while now, know just how much of an avid supporter I am of the unconference movement. This week I was once again blown away by the quality of yet another PodCamp, this time in Montreal (Podcamp Montreal 2008). While I’m not a big fan of the name for numerous reasons (often alienates non-geeks among other things), I am inspired by the passion of speakers and quality of content each and every time I attend.

I’m going to attempt something a tad different with this post by not summarizing this year’s speeches. Instead I will provide you with a condensed list of my top takeaways, thoughts and/or notes from each presentation I attended over the last two days. Please note that more take-aways do not necessarily signify better content (and vice-versa). I benefited in one way or another from each and every presentation.

Please don’t suck! – Sylvain Grand’Maison

  • Be a storyteller when you present. Even boring stories can be made exciting!
  • The aggregate online persona of a person can often be richer than a face-to-face meeting.
The new music – Mitch Joel and David Usher
  • Vinyl sales are up for the first time in decades!
  • New mobile ring tone service providers play selected tracks in the background as you speak.
  • iTunes has officially started to outsell Walmart in terms of music
  • Cd’s are done…seriously, D-O-N-E.
  • Motley Crue songs have been selling through Xbox more than iTunes
  • Ratio of illegal to legal music is 40:1 !!!
  • The key to making something viral is emotion (ooh, ahh, hmm, ouch, hahah)
  • Need to make content that is valuable, personal, authentic, exciting, surprising, delightful
  • To build community you need to build on that emotion
  • Create ripples…social media marketing can be slow process…need to gain trust.
  • Tactical tips: Bring it inside, Make it a pilot program, Extend it appropriately
  • Start with a home base, don’t rely entirely on a 3rd party app as your home.
  • David Usher’s website uses photos generated entirely by his community (fed via rss)
  • Great sites to check out www.borders.com and last.fm
  • Yahoo Widgets allows you to create your own widgets quickly and for free.
Podcasting is dead – Rob Blatt
  • This session essentially turned into a debate about  nomenclature
  • Podcasting can be an adjective or a noun –> A true podcast is both in my opinion.
  • Just because someone claims to have a Podcast doesn’t mean they are actually “podcasting”
  • Site to check out: www.mommycast.com
  • My key take-away: Podcasting is alive and will only get bigger.
Creating a Podcast : Community Divas Live! – Eden Spodek and Connie Crosby
  • It’s very important to leverage the existing community and always keep learning about podcasting once you start podcasting yourself.
  • Friendfeed allows you to create special community rooms
  • A Facebook Group shows the group creator, while a Facebook Page does not.
Using Twitter to build and monitor your personal brand – Adele McAlear
  • Create a background image in Twitter that has your contact info
  • Use Twurl to shorten, monitor and track clickthroughs of your URL’s
  • Check out www.twitterholic.com for stats
  • Get 3rd party apps by going to twitter.pbwiki.com/Apps
  • A great tool to filter your followers is Twitter Karma
  • If you have multiple people responding under a single Twitter profile, make it clear on your main page!
  • Use hashtags only at the end of your tweets
  • Twitter has a sleep function if you need to silence someone for a few days without deleting them
  • Check out www.logworld.com
  • Check out is.gd (another URL shortener)
  • Use Twitscoop for some added functionality apparently not included in Tweetdeck
Media past, present & future – Jay Moonah
  • Go to tinyurl.com/changethis right now and help educate the public about proper search engine use.
  • 3 main sacrifices that are mutually exclusive: time, quality, money.
  • People will always like serendipity…
  • My own side note–>Personally, I would go so far as to argue that the vast majority don’t want choice! They like information clearly simplified and analyzed for them by experts. Hence why CNN, BBC, CBC – The National are so successful. We shouldn’t be frustrated that more people aren’t social media savvy like us, we should use it to personal our advantage or better yet, to change the world!
De l’utilisation des bons outils en baladodiffusion – Michel Dumais
  • Sound recording, mixing and playback devices have gone wayyyy down in price.
  • We can sound like a professional studio for under $200.
  • There is plenty of choice out there, depending of course on your budget and needs
LibriVox, the richness of audio – Hugh McGuire
Podcasting from the heart – Mitch Joel & CC Chapman
  • Train yourself to stop saying “umm” and “ah”…it can be done.
  • When an interviewee stops responding, keep quiet….what they say next is best.
  • Use “levelator” to level the sound audio on your podcasts
  • M-audio track recorders can cost less than $200
  • User-generated content started with cave wall drawings.
  • Identi.ca is a new microblogging alternative to Twitter
  • Use evernote.com to take notes. It let’s you clip things.
The game of trust – Julien Smith
  • Excellent discussion on effectively using social media to build trust, without abusing it.
  • New book in the works by Julien Smith and Chris Brogan: Trust Agents
Social Media & Government…- Me (Mike Kujawski)
  • My main take away from my own presentation (based on the discussion) was that the government needs to get out of silos and start working together as one entity. There is a ton of existing internal support for better citizen engagement and there are high-level public service renewal initiatives currently underway that social media engagement can easily piggy back on.  I have decided to organize something in Ottawa to address this. Stay tuned…

I should point out that as is often the case, some of the best PodCamp discussions occurred in the lobby. While I didn’t get a chance to have lengthy discussions with everyone in person, the few discussions that I did have were extremely valuable (you know who you are). So that about wraps it up.  Be sure to go to the PodCamp Montreal website, where you can watch some of the presentations that were recorded live on video! Thanks again to all the organizers!

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February 08, 2008

Your chance to “Join the conversation!”

A fabulous little promotion is being put in place by the makers of the video chat software ooVoo. They are hosting a series of FREE 6-way video conferences with the “Who’s Who” of social marketing (Starting February 10th). Anyone is welcome to sign-up for these, however spots are filling up fast. This is a great opportunity for people to chat with the leading bloggers and authors in the field:

I’m already fascinated with this application (which I will be using for the first time). The registration was a breeze and the simplicity of the website was great. However, what really caught my eye was the main feature of this chat tool, which is the ability to video-chat with up to 6 people at once (not bad for a free product). The promotion of this event , which is called “My ooVoo Day” has in my opinion, been executed perfectly as well. I’m guessing each one of the bloggers reached out to their blog/podcast subscribers, Facebook group members, LinkedIn contacts, and traditional mailing lists (which in aggregate is well into the hundreds of thousands of targeted marketing folk). The rest is word-of-mouth and viral. The benefit to the experts? Authority building amongst a tight-knit community (permanently stored on the web) and potential leads. The benefit to ooVoo? Hands-on demonstration of their free web application in action. How does ooVoo make money? My guess is Affiliate advertising.

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August 24, 2007

Importance of BRANDING yourself as an authority online

FACT: The vast majority of people in senior positions right now are in an age demographic that will be retiring within 5 years. This group tends to hold “traditional” bricks and mortar beliefs with some exceptions (although not many) when it comes to hiring. They will mainly look at your resume, experience and education when considering you for a job.

As the new, online, social media generation demographic fills their spots I feel there will be significant changes in beliefs and hiring practices. Our generation of hiring managers will search for a job applicants authority level & reputation online. They’ll be asking such questions as:

  • who are their online networks?
  • what to their connections say about them?
  • do they blog?
  • do they have a podcast?
  • are they in touch with new trends in the industry?
  • do they frequently speak an unconferences?
  • do they have a website?
  • are they on SecondLife?

I can think of a great deal of “old-school” professionals in the field of marketing whose reputation and authority is undisputed, however, only with their generation and like-minded peers. While I must admit, they do share privileges of established old-boys networks, their authority is nowhere to be found online. In contrast, there is a whole breed of young self-branded industry experts (Mitch Joel,. Joe Jaffe, CC Chapman) that are quickly becoming much more powerful and connected simply because they get it.

They are engaged/connected with their audiences and constantly “out-there” walking the talk of all Web 2.0 has to offer. In the eyes of many, this can be much more valuable than investing all your efforts in traditional career advancing routes (e.g. relying solely on an MBA). Just “Google” any of the names I mentioned and see for yourself. Who would you hire?

In my opinion online personal branding and identity creation will be a booming business in the coming years. Imagine getting a universal online identity score as easily as you can get an Equifax credit score online. This score could be based on a multitude of factors such as ratio of positive to negative blog entries written about you , trackbacks to your blog, subscribers, rank of your name in Google search results, amount of people tagging you, # of offensive photos of you, density of your name online…etc…All nicely packaged to provide a final score and recommendations for improvement (if anyone is interested in pursuing an application of this nature give me a call!). The biggest problem right now of course is the fact that many of these social media tools and networks are operating in silos.

What do I mean? Just ask yourself this question: How many different user names and passwords do you have? 5, 10, 20? Would it not be easier to have a single access point to everything? Perhaps we should have one private identity and one business identity, (see my last blog entry) what do you think?

If you want to get a good grasp of the identity concept, take a look at this great presentation by Dick Hardt on the newly coined term Identity 2.0 .

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