marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international keynote speaker on the topics of strategic marketing, new media, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world

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Posts Tagged ‘Mobile’

September 09, 2011

Your youth segment is not “really” chatting on Facebook anymore

Huh?

Let me explain what I mean. Here’s a brief history of Facebook from my own personal experience.

I joined Facebook sometime in mid 2006. It was only open to colleges and universities, quickly followed by cities.  Up until that point, the main conversation platforms for myself and my close friends other than in-person conversations, email and the phone were tools such as ICQ followed by MSN chat. Within a few months the majority migrated to Facebook even though it was a step back (lack of chat feature initially) at the same time it was a step forward (social element: 2-way, one-to-many platform, photo sharing, etc…).  

May 05, 2011

Working in Canada goes Mobile

I’ve written about Hidden Canadian Government Gems before. Essentially these are government services that I have discovered through my consulting work, which are not always well known, yet extremely valuable. One in particular is a client of ours WorkinginCanada.gc.ca (part of HRSDC). Essentially, they have created an incredible mash-up tool that allows you to search for an occupation that you’re interested in and receive up-to-date, accurate information from a wide variety of integrated databases. It puts certain private sector fee-based tools to shame. It was initially developed for skilled immigrants looking to work in Canada, however once you try it out yourself you’ll realize that it’s useful for domestic audiences as well.

April 27, 2011

The State of Mobile in the Canadian Government

Ok, the title may be a stretch, but I have put together a quick visual presentation of current government mobile apps and websites based on the input I received on my mobile government wiki. Why did I do this? I figured it might help some of you govies strengthen your case for mobile by showing what others have already done. Government organizations often like to follow the leader rather than lead (doesn’t apply to all of course , the leaders know who they are).

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