Dear WhatsApp

top-3-messenger-apps

 

Just over a year ago, I wrote about the prolific rise of cross-platform mobile messaging apps along with the corresponding exodus of users in terms of “small circle conversation” on major social platforms. At that time , few people at my workshops or among clients ever  heard of WhatsApp. Even up until very recently, I would still get blank stares when asking people if they knew anything about it.

As of today that will no longer be an issue.

Facebook just bought WhatsApp for $19 Billion. Continue reading “Dear WhatsApp”

Can a mobile app save lives? Yes it can.

Over the last year I have had the privilege of working with a fair amount of health organizations wishing to enter the digital realm. As a result, I have performed quite a bit of research and literature review on the applicability of social media engagement and mobile technology in the public health field. The opportunities are of course tremendous, and most of the risks can be effectively mitigated through education/training as numerous proactive health organizations have demonstrated to date.

Continue reading “Can a mobile app save lives? Yes it can.”