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Tag: personal brand

Corporate vs Professional Individual Twitter Accounts

I’m having a challenge. I know I’m not the only one since this is a much discussed problem among various organizations in our field. I’m pretty sure there is no “one-size-fits-all” solution but I’d love to hear your suggestions.

Our consulting organization CEPSM has a Twitter account (@cepsm); and so do nearly all of the consultants that work here. That being said, we all primarily use our individual Twitter accounts (e.g. @mikekujawski) to build community around our passion/business since individual accounts always beat corporate accounts when it comes to building and fostering professional relationships. So the question is, what is the point of using the CEPSM corporate account when we are all actively involved in two-way business engagement on the same topic via our individual professional accounts?

Social Media Experts, Gurus, Consultants & Strategists

Here’s my take on the brief history of demand for social media expertise:

  • Back in late 2007, proactive organizations started frantically searching for someone to help them with all this social media “stuff”. They searched for the first thing that came to their mind, “social media expert“. “Surely, there must be an expert out there” , they though.
  • Then in early 2008, the real rush came in as the field became more legitimate and the term “social media consultant” emerged.
  • Mid-2009 saw a sharp rise in search for the term “social media guru” as certain powerful personal brands emerged that apparently knew everything at an almost enlightening level.
  • Late 2009 witnessed a demand in search for “social media strategist” , as certain people realized that the preceding three terms were often being used (with a few exceptions) by hobbyists capitalizing on this trend.