Great “behind-the-scenes” progress in 2013, now let’s get creative!

creativity

Typically at this time of year I tend to write a few thoughts surrounding my hopes and expectations for digital engagement in the public sector sphere here in Canada. I must admit that I am quite optimistic about the next twelve months, given the amount of  behind-the-scenes progress that has been made to date in various organizations in terms of setting up the necessary infrastructure that social channels require (primarily governance and hr related). Continue reading “Great “behind-the-scenes” progress in 2013, now let’s get creative!”

Segmenting Audiences for Social Media Engagement

To maximize an organization’s effectiveness in terms of marketing goal attainment, an overall audience (or “market” in the private sector) should always be segmented into groups of clients with common attributes (segments)  and then prioritized accordingly (target audience). Unfortunately, for most government organizations, a comprehensive market segmentation study is rarely a top priority. As a result, many public sector marketing initiatives are not optimized for maximum impact. Continue reading “Segmenting Audiences for Social Media Engagement”

State of Social Media Monitoring Survey

Once in a while, my organization CEPSM.ca conducts research geared at public sector and non-profit marketing/communications professionals. The research is meant to benefit the entire community as it addresses knowledge gaps in the industry. A few weeks ago, CEPSM partnered up with Environics Research Group to launch the “State of Social Media Monitoring in the Public and Non-Profit Sectors Survey“. If you haven’t yet responded, please do so asap. The survey takes less than 3 minutes to fill out. Continue reading “State of Social Media Monitoring Survey”