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Mentoring 

marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

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Speaking 

international keynote speaker on the topics of strategic marketing, new media, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world

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Posts Tagged ‘public sector’

November 17, 2011

Segmenting Audiences for Social Media Engagement

To maximize an organization’s effectiveness in terms of marketing goal attainment, an overall audience (or “market” in the private sector) should always be segmented into groups of clients with common attributes (segments)  and then prioritized accordingly (target audience). Unfortunately, for most government organizations, a comprehensive market segmentation study is rarely a top priority. As a result, many public sector marketing initiatives are not optimized for maximum impact.

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    July 21, 2011

    State of Social Media Monitoring Survey

    Once in a while, my organization CEPSM.ca conducts research geared at public sector and non-profit marketing/communications professionals. The research is meant to benefit the entire community as it addresses knowledge gaps in the industry. A few weeks ago, CEPSM partnered up with Environics Research Group to launch the “State of Social Media Monitoring in the Public and Non-Profit Sectors Survey“. If you haven’t yet responded, please do so asap. The survey takes less than 3 minutes to fill out.

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      May 25, 2011

      Canada’s only Public Sector & Non-Profit Marketing Forum

      Next week is a big week for us as it’s the second year that CEPSM is running the MARCOM Annual Forum, which was formerly run by CMG Canada (now part of CEPSM). For all of you newbies, the MARCOM Annual Forum is the only event in Canada that caters specifically to government, non-profit and association marketers and communicators.

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