Asante Sana Tanzania!

The first phase of our project in Tanzania is now over. What an experience.

What are we doing there exactly? I can’t provide details at this point, however what I can say is that we’re working with the Ethics Division of the President’s Office, Public Service Management (PO-PSM) to develop a social marketing/behaviour change program to advance Ethics change in the public service. Our role is essentially to lead and educate the Tanzanian team responsible for ethics in the preparation of a social marketing strategy and program materials to support the implementation and evaluation of a pilot, facilitate the development and utilization of evaluation tools and help develop the means through which feedback will be obtained. Continue reading “Asante Sana Tanzania!”

The Girl Effect

I was going through some overdue Social Marketing ListServe reading today, when I happened to stumble across this Girl Effect video in one of Nancy Lee ‘s responses.  She came across it by reading a Nicholas D. Kristof article in the New York Times (Build, Boast, Sell). The debate on the ListServe revolved around the differences between Social Marketing and traditional Marketing. This video (created by Nike) illustrates how re-branding the approach on poverty (note that re-branding is a marketing technique) could have a powerful effect on how we deal with it. I only wish this great ListServe discussion had occurred on a more modern platform as it is now lost in email archives. Continue reading “The Girl Effect”

April info shower…dominated by Twitter as usual

With March Madness finally winding down (always trickles into April),  I figured I’d quickly blog about a few things that caught my eye over the last few weeks:

Ok, that’s my 5 minute midnight spontaneous brain dump. Upon re-reading it I realized that Twitter dominates the list. No surprise there. I’m finding myself using Twitter (via Tweetdeck) more than ever. Why? Like all social apps, the more people that use it, the more beneficial the tool. From a marketing/communications perspective (public or private sector), Twitter is an absolute dream come true. Remember, the key secret is the fact that you have the ability to FILTER conversations (e.g. Twitter Search).

For continuous live brain dumps like this be sure to follow my tweets: