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Tag: social media guidelines

When your employees go too far on social media…

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I recently did some work for a client that involved looking into recent Canadian legal cases dealing with employees that have been either fired or reprimanded for their conduct on social media platforms.  I ended up using some of these cases as examples in an internal training program I developed for employees on “responsible digital engagement”. I thought I’d share a few of them with you today.

All five of these cases reinforce my firm belief that every employee of a modern organization should take the following five tips to heart:

  1. Read your existing policies related to values and ethics (especially if you don’t have any official social media engagement guidelines/policies in place).
  2. Be aware that employers can legally monitor your online behaviour on public channels 24/7. If it’s not your employer doing so, then some stranger likely is.
  3. Work under the assumption that all of your posts are public, even so-called “private” ones.
  4. If you wouldn’t be comfortable saying something in a packed room of people, don’t say it online.
  5. Use caution and good judgement. If you’re even slightly unsure as to whether or not something is kosher to post about, ask your HR rep or supervisor.

Great “behind-the-scenes” progress in 2013, now let’s get creative!

creativity

Typically at this time of year I tend to write a few thoughts surrounding my hopes and expectations for digital engagement in the public sector sphere here in Canada. I must admit that I am quite optimistic about the next twelve months, given the amount of  behind-the-scenes progress that has been made to date in various organizations in terms of setting up the necessary infrastructure that social channels require (primarily governance and hr related).