Confusion Surrounding Social Media Monitoring

Here are some verbatim responses I often get when asking public servants the following question: “Have you ever monitored social media while at work?”

  • “social media monitoring is not our responsibility, it’s done by the [comms/web/IT] people]”
  • “we have a social media monitoring tool gathering info for us”
  • “we already do  media monitoring”
  • “our [branch/department/organization] doesn’t have time for social media monitoring”
  • “we are already ‘doing’ Google Analytics”

Here are my short responses to each: Continue reading “Confusion Surrounding Social Media Monitoring”