Basic Social Media Intelligence (SOCMINT) Tools To Help Fight Disinformation

Over the past year, I’ve had a significant increase in the number of client requests for custom consulting and/or training help relating to combating the spread of disinformation. I thought I’d share some recent slides (edited to remove any client sensitive information of course), where I provide some useful tools for any newbies to the field of OSINT / SOCMINT.

But first, what the heck am I talking about? Continue reading “Basic Social Media Intelligence (SOCMINT) Tools To Help Fight Disinformation”

Confusion Surrounding Social Media Monitoring

Here are some verbatim responses I often get when asking public servants the following question: “Have you ever monitored social media while at work?”

  • “social media monitoring is not our responsibility, it’s done by the [comms/web/IT] people]”
  • “we have a social media monitoring tool gathering info for us”
  • “we already do  media monitoring”
  • “our [branch/department/organization] doesn’t have time for social media monitoring”
  • “we are already ‘doing’ Google Analytics”

Here are my short responses to each: Continue reading “Confusion Surrounding Social Media Monitoring”

Online Reputation Management, Personal Branding, Digital Footprints and SMM

Once in a while I like to analyze various search trends taking place in my industry. I do this primarily to see which terms are sticking and to gauge demand for specific business offerings. I first predicted a drastic rise in interest  for “social media monitoring” information 4 years ago. Search for the term has been steadily growing year-by-year ever since, however you don’t have to be Nostradamus to know that with the obvious growth of  social media, a natural first step for organizations was going to be to “listen” and see what’s going on before jumping in. Continue reading “Online Reputation Management, Personal Branding, Digital Footprints and SMM”