Basic Social Media Intelligence (SOCMINT) Tools To Help Fight Disinformation

Over the past year, I’ve had a significant increase in the number of client requests for custom consulting and/or training help relating to combating the spread of disinformation. I thought I’d share some recent slides (edited to remove any client sensitive information of course), where I provide some useful tools for any newbies to the field of OSINT / SOCMINT.

But first, what the heck am I talking about?

Disinformation is false information spread deliberately to deceive. The English word disinformation is a loan translation of the Russian “dezinformatsiya”, derived from the title of a KGB black propaganda department.

Open Source Intelligence (OSINT)
Data collected from publicly available sources to be used in an intelligence context. In the intelligence community, the term “open” refers to overt, publicly available sources.

Social Media Intelligence (SOCMINT)
A subset of OSINT that gathers information exclusively from social media sites. It is typically analyzed from two layers – one, the original published content and two, the associated metadata.

The later (SOCMINT) in particular is a major focus area of many public sector communications and marketing initiatives as they have realized that even big budget on-message and on-target campaigns can’t compete against botnets run by digital-savvy actors leveraging micro-influencer networks and the power of big social data.

In my slides (embedded below and also linked here) I provide examples of some of my favourite legitimacy verification tools (e.g. fotoforensics.com) , network visualization tools (gephi.org), and social search tools (inteltechniques.com), all of which are publicly available. And while not all of these tools are as robust as some of the much more expensive solutions out there, they are a great starting point for anyone currently running communications/marketing initiatives with very little situational awareness surrounding their topic area.

For those interested, I should mention that I’ll be covering potential uses of some of these tools in a comms context during my upcoming digital / social media strategy workshops. Details can be found on my upcoming training page.

Enjoy, and please do let me know if you have any favourites that I missed!

 

Confusion Surrounding Social Media Monitoring

Here are some verbatim responses I often get when asking public servants the following question: “Have you ever monitored social media while at work?”

  • “social media monitoring is not our responsibility, it’s done by the [comms/web/IT] people]”
  • “we have a social media monitoring tool gathering info for us”
  • “we already do  media monitoring”
  • “our [branch/department/organization] doesn’t have time for social media monitoring”
  • “we are already ‘doing’ Google Analytics”

Here are my short responses to each: Continue reading “Confusion Surrounding Social Media Monitoring”

Online Reputation Management, Personal Branding, Digital Footprints and SMM

Once in a while I like to analyze various search trends taking place in my industry. I do this primarily to see which terms are sticking and to gauge demand for specific business offerings. I first predicted a drastic rise in interest  for “social media monitoring” information 4 years ago. Search for the term has been steadily growing year-by-year ever since, however you don’t have to be Nostradamus to know that with the obvious growth of  social media, a natural first step for organizations was going to be to “listen” and see what’s going on before jumping in. Continue reading “Online Reputation Management, Personal Branding, Digital Footprints and SMM”