Disruptive digital forces in Kazakhstan

Mike Kujawski - Kazakhstan

A few weeks ago I was invited to Astana, Kazakhstan by the United Nations Development Program to deliver a workshop on the latest strategic digital / social media marketing and communications best practices being used by the public sector here in Canada and around the globe. The audience was composed of about 40 Press Secretaries and Heads of Communications for the various Ministries in Kazakhstan. Continue reading “Disruptive digital forces in Kazakhstan”

A List of Digital, Tech, and Media Trend Reports for 2017

One thing I really like about the first quarter of the calendar year is that plenty of new statistics and trend reports are made available concerning the field I work in.  I typically like to read through as many of them as I can, pull out key themes and then compare and contrast them to what I see happening myself through the consulting work I do.

Here are some of the better ones that I have come across: Continue reading “A List of Digital, Tech, and Media Trend Reports for 2017”

What the Web Renewal Initiative (Canada.ca) is still missing

For those of you not familiar with what I am referring to, the Government of Canada (Goc) Web Renewal Initiative aims to streamline the GoC’s web presence through a single central website, Canada.ca .

What exactly does that mean?

Canada.ca features 15 user-centric themes based on the top information and tasks that visitors are looking for. The site is accessible and easy to use on any device. It offers a revamped and comprehensive media/news section with new features as well as an improved search function. Over a period of three years, approximately 1,500 individual websites will be brought together under Canada.ca to make it easier for Canadians to find information.” – Treasury Board Secretariat

Yes, you got that right, one portal website to serve as a starting point for all citizen needs that fall under federal jurisdiction.  This is by no means a new concept. Here it is fully implemented elsewhere across various jurisdictions:

Essentially the purpose here is to stop requiring Canadians to know what each department does, let alone the name of the department itself (especially in lieu of the constant name changes).

Instead, the aim is to shift the focus to the task they are trying to accomplish. In theory this is a great approach, however make no mistake, the work involved in the transition for the Government of Canada is tremendous and should not be underestimated.

Continue reading “What the Web Renewal Initiative (Canada.ca) is still missing”