marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international keynote speaker on the topics of strategic marketing, new media, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world

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Posts Tagged ‘Social Media’

August 26, 2008

Upcoming Social Media Events

Although I realize my readership base is internationally dispersed, I thought it would still be beneficial to encourage those of you in my area (Ottawa, Toronto, Montreal) to attend at least one of the many social media events on the horizon. For those of you in other parts of the world, be sure to look for similar conferences in your area, or better yet, organize your own! Note that the first two specifically focus on the public sector.

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BarCampGov (Ottawa)

Date: September 5, 2008

Official Blurb: A great chance for Government of Canada employees to get together and talk about what they’re doing with social media and new technologies. Take the opportunity to meet others in communications, marketing, web development, design (and any other job description) to find some inspiration, some motivation and help build a community.

My Take: As a long-time government contractor and supporter of public sector marketing advancement, I am definitely looking forward to attending.  We have a rapidly growing social media community here in Ottawa, and a great big chunk of it is comprised of government employees. Why? Well, for starters, we’re a government town, but besides that , government service delivery is simply destined to be significantly affected by Social Media, it already is. Don’t believe me? Be there on September 5th and see for yourself.

Location: The Code Factory: 246 Queen Street, Second Floor, Between Bank and Kent. On the south side of Queen above the Green Papaya on the second floor.

Cost: $10

Social Media for Government Conference (Ottawa)

Date: September 15-18, 2008

Official Blurb: This conference has been researched with and designed for federal, provincial and municipal government managers, directors, analysts, leaders, officers, administrators, specialists, advisors, coordinators, staff, assistants & consultants involved in nearly every function of government. Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and “best practices” is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the “journey.”

My Take: At first I was a little hesitant about an American organization (Advanced Learning Institute) coming to Ottawa to teach Public Sector Professionals how to leverage social media. That being said, upon looking at the conference schedule, numerous familiar faces popped-up, which means that ALI basically chooses local experts as presenters in order to ensure relevancy to the audience. I do still feel it’s a bit pricey for the Ottawa market but hopefully it’s a success. The more we teach government how to use this stuff the better. Even if it’s just a few departments at a time.

Location: Delta Ottawa Hotel and Suites, 361 Queen Street
Ottawa, Ontario

Cost: $1699+

PodCamp (Montreal)

Date: September 20-21, 2008

Official Blurb: This is a two-day podcasting and new media conference. PodCamp Montreal is based on a model which has been successfully implemented in cities such as Toronto, Boston, New York, Chicago, Perth and Berlin. Participants will include new media enthusiasts and professionals specializing in blogging, podcasting, Facebook, YouTube and social networking. PodCamp Montreal’s volunteer organizing committee includes some of Montreal’s top podcasting and social media specialists, such as Sylvain Grand’Maison, Julien Smith, Bob Goyetche, Mitch Joel, Jean-François Blais, Laurent LaSalle, Laurent Maisonnave, Hugh McGuire, Harold Boeck and Michelle Sullivan.

My Take: If you’re even remotely interested in the new media landscape, this is simply a must-attend event.  What I love the most about the PodCamp format is the job diversity of people that attend. You get everything from techies to marketers, from entrepreneurs to hobbyists, from business executives to public sector professionals…they’re all there. Best of all, this conference is collaboratively organized, allowing it to be free of charge, while at the same time gathering high quality speakers. Take a look at the PodCamp Montreal Schedule if you’re still unsure if this event is right for you. I will be making a presentation on current best practices and lessons learned in federal government social media engagement. I hope to see you all there!

Location: Pavillon de Design de l’UQAM.: 1440 Rue Sanguinet, Montréal, QC

Cost: Free

Mixx Canada Full-Day Conference (Montreal)

Date: October 6, 2008

Official Blurb: Knowing that the Interactive Media advertising landscape is changing at a faster rate every year, the new IAB Canada MIXX Canada Conference Series is designed to keep marketers and advertisers ahead of the curve, by focusing on leading-edge speakers, from both within Canada and around the globe.

My Take: IAB events are always a great networking opportunity and very informative. They tend to lean more towards the online advertising side as opposed to “strategic” marketing, however that comes as no surprise seeing as how they are put on by the Interactive Advertising Bureau of Canada. I have only ever attended the annual IAB Roadshows , however this year I made sure to register for the full-day conference. I should point out that this conference will also be held in Toronto a week prior to the Montreal event. Why am I going to the MTL one instead? I simply love “Beautiful Montreal” (as I’m sure Mitch Joel would agree).

Location: Montréal Marriott Château Champlain, 1 Place du Canada

Cost: $200 IAB Members;$275 Non-Members

So there you have it, four local and relevant conferences to attend over the next 9 weeks. The landscape sure has changed from a few years ago when Web 2.0 conferences were something you’d hear about once in a blue moon or through a thick grapevine!

April 12, 2008

Mad month of April…

Well, the social media marketing workshop blitz out West (which went very well by the way) is now over. It’s time to go back home. This past month has been pretty crazy for me, not just professionally (4 client strategies due), but in my personal life as well. On April 4th, 2008 I finally took the plunge and proposed to my girlfriend whom I’ve been living with for the past 3 years. She said yes after a surprise 4-hour timed treasure hunt I had organized for her involving 6 locations, GPS tracking, snowshoeing, sweating, hill-climbing, drinking at a bar, clues, lifelines, romantic spa, horseback riding, 200 candles, PowerPoint slide show and driving long distances all the while not being allowed to contact me for help. To make things even more challenging, we are moving into our new home this week (closing date is April 15th). I have decided to take the next week off for obvious reasons. Anyway, I usually don’t use this blog to spill out too much personal issues, however I wanted to explain why I haven’t posted in a few weeks , although I have been using Twitter , which is a great tool to communicate in exactly these types of situations (especially when it is integrated into your blog).

I though I’d share with you the single most valued item that many of my workshop participants mentioned on their evaluation forms. To me, this is basic stuff, however I have to keep reminding myself to stop swimming in the small fishbowl of the social media community and take a plunge into the ocean once in a while. One of the first steps in my workbook is to “Gauge the existing level of conversation about your organization or marketing initiative”. The simple tool I provided participants with was the Technorati Advanced Blog Search, specifically the resulting conversation graph tool that is provided in the search results. It gauges the level of “conversation” , whether positive, negative or neutral on the give topic. Since I had many individuals from the BC government, I did a quick search on that term (shown below). I then asked if anyone knew what all those sudden spikes in conversation were? If anyone was there to respond or get engaged in the conversation? Then i told them to imagine doing this for their specific initiative. They were amazed. What’s even better, Technorati allows you to post this little graph tool as an HTML widget that dynamically updates on its own. Very useful.

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I’ll leave you with that this week, and will be back full force once I set myself up in the new house. For all you public sector marketers and communicators out there, be sure to attend MARCOM 2008 this year. You can use the MARCOM Wiki to suggest round table topics.

Cheers,

MK

March 25, 2008

Google Image Tagging Experiment

I just hopped on to Google Images and immediately noticed that there was an extra line of text inviting me to tag (they use the word “label”) random images with other Google users LIVE. This is Social Media at its best. Google just hired its hundreds of millions of users to organize all of their poorly labeled images for them in a fun and entertaining way FOR FREE! Brilliant.

Try it out before it disappears!

To prove i’m not crazy (in case it does disappear) I took a screenshot…

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