marketing & social media strategist focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international speaker and workshop facilitator on the topics of strategic marketing, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Fresh insights on government, association, and non-profit marketing in a Web 2.0 world

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Posts Tagged ‘Statistics’

February 01, 2010

2009 Social Media User Segments

A while back I read the book “Groundswell” by Charlene Li and Josh Bernoff from Forrester Research. I was very impressed at the time, with what seemed to be the most comprehensive analysis of social media user segments available, explained very nicely in a book. I have since used many of their graphs and diagrams in my presentations, however I always wished that there was a better way to use their research. Naturally, this goldmine of data was bound to evolve into something more interactive, customizable and useful for people actually trying to apply it. Enter the Consumer Profile Tool (below), now with 2009 data, including Canadian statistics!

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August 13, 2009

Social Media Document Garage Sale – Part II

About a year ago, well before the era of re-tweeting, I wrote a post entitled “Social Media Document Garage Sale” which received quite a bit of attention according to my blog stats at the time. The basic intent of the post was to provide you with download links to various white papers, presentations, reports and studies on social media that I had accumulated to date and that I could freely distribute (without violating any policies or copyrights). Another year has passed, and sure enough  my “3rd party reports” folder has once again piled up. I figure there is no point in keeping this stuff to myself so I’m providing links for you below. It’s also partly because I’m lazy and don’t want to be emailing individual reports to people when responding to questions. I’d rather point people at this blog post from now on.

I realize that the phrase “garage sale” doesn’t really capture the fact that these documents are free (it’s more of a spring cleaning), however I like comparing this to a garage sale so that I don’t have to claim responsibility if something is no good. Hopefully you find some gems, I know there are a few in there.

I have read most of these, however , some of them I merely skimmed through. Rather than providing you with my review, I’ll let you judge on your own and thus only provide you with the title and author. If, for some reason, I have made the mistake of putting something up that I shouldn’t have (e.g. something that was free for a limited time only), then by all means let me know so that I can remove it. Enjoy!

I have a few more from some of my clients which I did not post up since I am unsure if they have been made public yet. When I know for sure I will put them up in a separate post. Happy printing and/or reading!

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September 23, 2008

Who’s blogging and what the heck are they blogging about?

Ok, the latest blogging statistics are finally in. In it’s new report on The State of the Blogosphere, Technorati reveals the following breakdown of blogs topics. Note that the average amount of topics per blogger is 5.

You can overlay this data with worldwide statistics on blog usage, which Universal McCann (March 2008) found to be as follows:

  • 184 million worldwide users have started a blog
  • 77% of active Internet users read blogs

I found some of the demographic statistics to be particularly interesting. The most active blogging age group is 25-34 and 66% of the world’s bloggers are apparently male.

Be sure to read the full Tecnorati findings here. Is anybody else surprised at the male:female ratio?

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