Any time I see a government effort in using video these days I like to applaud it. Providing information in an appealing visual format that is designed with the web in mind first , will soon be standard practice (that’s my hope anyway). Remember, it’s not about getting the most views on YouTube, but rather understanding that YouTube is the world’s second largest search engine. Any time you post up a video you place a powerful digital footprint on the web for others to find. This is especially true if you tag and title the video strategically based on search patterns. The embedded video below was created and released by Transport Canada. It was adapted, with permission, from an original version developed by the Department of Justice (Victoria, Australia). The video explains in a simple , visual manner the key points (relevant to all public servants) of the Guideline on External Use of Web 2.0 , which was released by the Treasury Board of Canada Secretariat in late 2011. It should be watched by every public servant and in my own personal opinion added as a supplemental video to the Treasury Board website (on the guideline page) for added visibility. Enjoy.
After years of hearing “it’ll be released next week” promises, I finally got to witness the official announcement this morning from Minister Tony Clement: The Treasury Board Secretariat’s Guideline for External Use of Web 2.0 is now public.
Here is an excerpt from Tony’s speech:
“Web 2.0 tools provide additional means of interactive communications between government institutions and Canadians. These tools are the modern-day equivalents of town halls. They can be used for various purposes including recruitment, emergency communications, and service delivery. They also help provide valuable information to the public, stakeholders, and act as tools for consultations. Continue reading “Guideline for External Use of Web 2.0 in the Government of Canada”