marketing & social media strategist focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international speaker and workshop facilitator on the topics of strategic marketing, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Fresh insights on government, association, and non-profit marketing in a Web 2.0 world

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Posts Tagged ‘tools’

January 24, 2010

Hidden Canadian Government Gems

Hidden Gem

I’ve mentioned this before and I’ll mention it again, certain government departments are full of great hidden online products/tools that few people know of. Those outside of government walls may find it hard to believe, but it’s true. Some departments have been told to keep a low-profile on their offering for political reasons, others don’t yet realize just how much value they could potentially bring to audiences beyond their existing niche. In other cases still, it’s the complete lack of a well thought out marketing strategy that is to blame.

This will soon change. It’s becoming harder and harder to remain invisible. Believe it or not, we are slowly moving into the early adopter phase of Government 2.0 here in Canada. A demand for increased transparency, collaboration across multiple stakeholders, and a wide variety of new channels for participation with Canadian citizens, are all bringing to light some of these existing little gems, and rapidly giving birth to new ones. We’re still a far cry away from U.S initiatives such as data.gov and apps.gov, however here are three great Canadian online products/tools that I’ve stumbled upon through my consulting:

Working in Canada Tool – A government mash-up tool that allows you to search for an occupation that you’re interested in and receive up-to-date, accurate information from a wide variety of integrated databases. It puts certain private sector fee-based tools to shame. It was initially developed for skilled immigrants looking to work in Canada. Once you try it out yourself you’ll realize that it’s useful for much more than that.

Termium Plus – An incredible translation tool initially only used by government departments internally. It’s now available to the public. Try typing in a word in English and see just how thorough it is.

GC Surplus Auction – If you think you can find great things to buy on e-Bay, take a look a this Canadian Federal Government auction website. I just found a 2003 Yamaha ATV with a starting bid of $100.

There are plenty more of course. And they will only get better, especially as they begin to transition into stand-alone mobile applications. What I’m curious about though is what you’ve come across lately? Whether you’re a public servant, consultant, or citizen, there’s bound to be an online government tool that impressed you.

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October 06, 2009

New season, new tools, new updates…

I’m back from a perfect honeymoon in Maui and ready to roll as usual, with the only difference being that I am now writing officially as a married man. Feels nice.

One thing I noticed upon my return was the amount of changes to my everyday social media tools of choice. Leaving the online space for two weeks feels like a year when you’re used to everyday engagement. Here are a few popular tools and apps that have recently been updated (plus three new ones). Be sure to get the latest version(s) if you haven’t already.

  • Tweetdeck: New Tweetdeck Directory and ability to drag and drop links into your tweets. Also has improved integration with Twitter and MySpace accounts. Still my dashboard of choice for all status updates.
  • iTunes: Completely new iTunes Store interface and Podcast directory. No more popularity index. Very useful podcast search engine though. Still quite slow on the PC platform when compared to an equivalent Mac.
  • Twitter.com: The main landing page has been updated to reflect Twitter’s most powerful feature, search! Good move. Better late than never.
  • Google Wave: The long awaited Google Wave has officially launched (by invitation only at this point). I’m not ready to offer a review at the moment but be sure to request an invite on their website to try it out yourself.
  • Google SideWiki: Another tool launched by Google that will grow very quickly in my opinion. Basically it’s a sidebar wiki, which allows users to make comments on any web page. Why do I think this will be popular if many existing plugins already offer this functionality? Hmmm, how about the fact that this one belongs to Google!
  • Klout: A great new tool for analyzing and comparing your Twitter stats and level of influence. There is a one time wait of at least 30 minutes for your profile to be analyzed.

Let me know if I missed any big ones.

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May 20, 2009

Same monitoring tools, new look, more functionality.

I’ve always been a fan of apps that try to present complex information in a simple manner. When it comes to social media monitoring, it’s very easy to get overloaded with information. Back in the fall I posted up my Social Media Monitoring – Top 10 Tools presentation onto slideshare. To my surprise, it immediately made it to the front page and has since had almost 6000 views and over 750 downloads. Many of the tools have since been updated and a plethora of new ones have seen the light of day. Here are some basic ones that have since been updated quite a bit:

Facebook Lexicon (new edition)

Use this tool to gauge the conversation occurring within Facebook. The new version includes demographic, psychographic and geographic data.

lexicon

TwitScoop

This is a tool that let’s you observe the aggregate live discussion on Twitter in real-time (in the form of a tag cloud). I’d be surprised if every single modern news outlet in the world right now isn’t listening in on this. Variations of this tool allow you to form tag clouds of specific groups of people.

twit scoop

Technorati Blog Search Graph

While not necessarily the best tool out there for monitoring blogosphere discussion, where Technorati really comes in handy for me is with it’s updated graph monitoring feature that allows you to track various keywords/keyphrases. It’s best used as a visual performance benchmark when you are trying to increase discussion levels in the blogosphere on a particular topic within a specified period of time.

technorati

Let me know if you know of any other old tools out there that have recently gotten a makeover!

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