Any time I see a government effort in using video these days I like to applaud it. Providing information in an appealing visual format that is designed with the web in mind first , will soon be standard practice (that’s my hope anyway). Remember, it’s not about getting the most views on YouTube, but rather understanding that YouTube is the world’s second largest search engine. Any time you post up a video you place a powerful digital footprint on the web for others to find. This is especially true if you tag and title the video strategically based on search patterns. The embedded video below was created and released by Transport Canada. It was adapted, with permission, from an original version developed by the Department of Justice (Victoria, Australia). The video explains in a simple , visual manner the key points (relevant to all public servants) of the Guideline on External Use of Web 2.0 , which was released by the Treasury Board of Canada Secretariat in late 2011. It should be watched by every public servant and in my own personal opinion added as a supplemental video to the Treasury Board website (on the guideline page) for added visibility. Enjoy.
Well, it’s that time of year again (fiscal year-end for most of our gov clients) during which I apologize for being absent and putting my blogging off to the side. I’ve actually probably written more than enough this month to fill the pages of a few lengthy Harlequin Novels (albeit admittedly with far less steamy content), however most it is for client eyes only. That being said, I should be back full force in April. Hopefully I’ll be able to share a little bit more about some of the work we’re doing in Tanzania by then as well.
One quick little bit of content I thought I’d share with you in the meantime are my three favourite quotes I use (usually on an opening slide) when I present to the heads of various public sector organizations in Canada on the topic of using social media in a strategic manner. Why do I use these quotes? The reality is that most leaders want to see someone else at their level (or above) doing something about social media (beyond tactics) before they take it seriously themselves (there are exceptions but not many from what I have witnessed). Continue reading “Three quick buy-in quotes for your next presentation to senior mgmt on social media”
After years of hearing “it’ll be released next week” promises, I finally got to witness the official announcement this morning from Minister Tony Clement: The Treasury Board Secretariat’s Guideline for External Use of Web 2.0 is now public.
Here is an excerpt from Tony’s speech:
“Web 2.0 tools provide additional means of interactive communications between government institutions and Canadians. These tools are the modern-day equivalents of town halls. They can be used for various purposes including recruitment, emergency communications, and service delivery. They also help provide valuable information to the public, stakeholders, and act as tools for consultations. Continue reading “Guideline for External Use of Web 2.0 in the Government of Canada”