Any time I see a government effort in using video these days I like to applaud it. Providing information in an appealing visual format that is designed with the web in mind first , will soon be standard practice (that’s my hope anyway). Remember, it’s not about getting the most views on YouTube, but rather understanding that YouTube is the world’s second largest search engine. Any time you post up a video you place a powerful digital footprint on the web for others to find. This is especially true if you tag and title the video strategically based on search patterns. The embedded video below was created and released by Transport Canada. It was adapted, with permission, from an original version developed by the Department of Justice (Victoria, Australia). The video explains in a simple , visual manner the key points (relevant to all public servants) of the Guideline on External Use of Web 2.0 , which was released by the Treasury Board of Canada Secretariat in late 2011. It should be watched by every public servant and in my own personal opinion added as a supplemental video to the Treasury Board website (on the guideline page) for added visibility. Enjoy.
Those of us in the social media fishbowl are all familiar with the Socialnomics video series by Erik Qualman. I have used various versions throughout the years in my presentations, however not so much over the last few, due to the simple fact that many of them were being over-played and over-hyped. Another element I wasn’t a fan of was the amount of American only statistics in past videos, especially considering how global social media has become. Continue reading “Social Media Revolution 2011 – The new Erik Qualman video”
I have an easy hands-on video tip for you today. Lesson #7 of my “Learn in 60 Seconds” video series shows you how to use a tool like SEOMoz’s Open Site Explorer to find out how many other websites/web properties link to your own. This is a great way to benchmark interest in your properties from a traditional SEO linking sense. It’s also a great way to see if your partners are indeed linking to your web property without having to look through their sites. I apologize for my cracking voice ahead of time. I still haven’t been able to shake off the cold I got a few weeks ago (even lost my voice completely at one point). Slowly, it’s getting better. Continue reading “How to find out who’s linking to you in 60 seconds”