How Matthew Harding engaged the world…

Who is Matthew Harding? If you haven’t come across him yet online, you probably soon will. Building on the social concept of the Free Hugs video, Matthew has danced his way around the world, and then some. After posting his original Where the hell is Matt? video on YouTube in 2005 (viewed by millions), Matthew garnered the attention a major sponsor, Stride gum who then helped him release this new video (filmed in HD). Once you finish watching it, be sure to view his presentation explaining how he did it. Note the use of social media.

Where the Hell is Matt? (2008) from Matthew Harding on Vimeo.