marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international keynote speaker on the topics of strategic marketing, new media, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world

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Posts Tagged ‘Web 2.0’

November 22, 2011

Guideline for External Use of Web 2.0 in the Government of Canada

After years of hearing  ”it’ll be released next week” promises, I finally got to witness the official announcement this morning from Minister Tony Clement: The Treasury Board Secretariat’s Guideline for External Use of Web 2.0  is now public.

Here is an excerpt from Tony’s speech:

“Web 2.0 tools provide additional means of interactive communications between government institutions and Canadians. These tools are the modern-day equivalents of town halls. They can be used for various purposes including recruitment, emergency communications, and service delivery. They also help provide valuable information to the public, stakeholders, and act as tools for consultations.

June 21, 2011

Social Media Revolution 2011 – The new Erik Qualman video

Those of us in the social media fishbowl are all familiar with the Socialnomics video series by Erik Qualman. I have used various versions throughout the years in my presentations, however not so much over the last few, due to the simple fact that many of them were being over-played and over-hyped. Another element I wasn’t a fan of was the amount of American only statistics in past videos, especially considering how global social media has become.

March 31, 2011

Launch of my “Learn in 60 Seconds” video series

I’ve been talking about doing this for a while now and finally decided to put tongue to purpose.

What is “this” exactly? Uber short 60 second screen capture videos explaining how to do something.

For now, I’m sticking to very specific  ”social media tool” tips that I find get the most oooh’s and ahhh’s at my “Strategic Social Media Engagement” workshops. Eventually these videos will encompass more advanced tips as well. Let me know what you think of the idea.

Here’s Lesson #1: “How to find out who’s tweeting within 25km of your city”:

Additional future videos will be available here

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