Government 2.0 Expo Debrief

I started to write this post in a cab as I was heading back from the Gov 2.0 Expo in Washington D.C. last week. I remember my head was engulfed in new insights and ideas. I’ve been playing catch-up ever since but it was well worth the 3-day excursion.

As mentioned in my previous post, my goal for this event was to absorb and connect. This was the first social media/web 2.0 related event I attended in a while where I wasn’t speaking myself. This allowed me to open up some additional data absorption chambers in my head and relax instead of obsessively fine-tuning my own content right up until the last minute as is the usual case.

Top bureaucrat gets it, the workers at the bottom get it, who’s left?

Here’s the scoop: In the 17th annual report to the Prime Minister published a few weeks ago, Privy Council Clerk Wayne Wouters states “government departments have to embrace the Web 2.0 tools and technology that rest of the world uses that allow more collaboration among workers, levels of government and Canadians”. While his predecessor included similar phrases in the last report, Wayne clearly makes a point to emphasize how Canada has fallen behind in terms of e-government, not just from a technological standpoint, but much more importantly from an organizational culture standpoint.

My thoughts on Digital Marketing in 2010