marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international keynote speaker on the topics of strategic marketing, new media, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world

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Posts Tagged ‘Web 2.0’

February 13, 2008

My “ooVoo” social media video chat recap!

What the heck is ooVoo?

A free video-chat application that lets you connect with up to 6 users at once (see last week’s post). Over the last few days, participants from around the world logged on to try it out and chat with various social media experts as part of a promotion put on by the social media consulting firm crayon. I signed up for 4 sessions, all of which went flawlessly (aside from a few minor sound issues some people had). I had a great time meeting and chatting with both people that work in my field and others that work in completely different areas (film, music, writing, legal, medical, to name a few) but share a common passion for social media. Here are some screenshots:

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The conversations were completely organic/spontaneous and didn’t follow any particular format, which is what made this experience so interesting. I found this to be a great tool to quickly put names to faces of various business contacts I’ve amassed either through email or by following their blogs and podcasts.

These last few days really got me thinking back to the origins of video chat and the choppy frame rates in the 90′s (remember “Internet Phone” anyone?). The reality is that those days are long gone for most people. Broadband is here to stay, and most modern mainstream computers have all the necessary processing power and video memory to handle real-time video efficiently, and then some! The technological barriers have been obliterated. You can chat with multiple people around the world, (often times with better sound quality then on a phone) and see them on your screen at 30 fps–>FOR FREE!

So why isn’t there widespread adoption of these tools? Why aren’t organizations using them for quick meetings? Why are they paying monstrous fees for proprietary software that’s often just as buggy? I don’t have an answer for you there. You may say that it’s lack of features and security, but I beg to differ since most people that I seen using WebEx, SVI, StreamLogics, and the likes often aren’t aware of 90% of their software’s potential.

Sure, ooVoo has certain limitations such as lack of a whiteboard and application sharing. However, at the moment that’s not its purpose. Communication simplicity is meant to be its prevalent theme. That being said, there are many competing applications popping up every day, and effective differentiation is going to make or break many of these start-ups. Let’s just hope ooVoo finds a solid business model for itself to ensure sustainability.

My verdict: I will be ready to support it even at a minor fee (which should be expected at one point or another unless affiliate advertising proves to be a sufficient source of income). In the meantime, try it out for yourselves while its free! You can add me by searching for “Mike Kujawski”.

February 08, 2008

Your chance to “Join the conversation!”

A fabulous little promotion is being put in place by the makers of the video chat software ooVoo. They are hosting a series of FREE 6-way video conferences with the “Who’s Who” of social marketing (Starting February 10th). Anyone is welcome to sign-up for these, however spots are filling up fast. This is a great opportunity for people to chat with the leading bloggers and authors in the field:

I’m already fascinated with this application (which I will be using for the first time). The registration was a breeze and the simplicity of the website was great. However, what really caught my eye was the main feature of this chat tool, which is the ability to video-chat with up to 6 people at once (not bad for a free product). The promotion of this event , which is called “My ooVoo Day” has in my opinion, been executed perfectly as well. I’m guessing each one of the bloggers reached out to their blog/podcast subscribers, Facebook group members, LinkedIn contacts, and traditional mailing lists (which in aggregate is well into the hundreds of thousands of targeted marketing folk). The rest is word-of-mouth and viral. The benefit to the experts? Authority building amongst a tight-knit community (permanently stored on the web) and potential leads. The benefit to ooVoo? Hands-on demonstration of their free web application in action. How does ooVoo make money? My guess is Affiliate advertising.

February 03, 2008

New “culture.ca” website loads up on Social Media…

After much anticipation, the Department of Canadian Heritage has finally launched a slightly re-designed, up-to-date and more “on-strategy” version of its “Culture.ca” website, (I should point out [in the spirit of full disclosure] that PCH/culture.ca was formerly a client of ours).

Culture.ca (as described on the website) is “Canada’s cultural portal, developed in collaboration with partners from the private and public sectors. Culture.ca aims to engage Canadians in cultural life by providing access to quality Canadian cultural content in both official languages.”

Put simply, it features links to the best Canadian cultural websites arranged by specific categories. The website makes use of numerous social media features such an official culture.ca newsfeed, a new podcast section, (where Canadians are free to submit their own podcasts if they want them listed), as well as a section listing recommended Canadian blogs on the topic of culture.

Now the only question is, is it all “sticky” enough for the intended online target audience? Some of you may be asking where’s the ROI here? This can easily be measured by monitoring feed subscribers, blog mentions and podcast subscribers before and after the launch by using basic free tools such as Technorati , Google Analytics and Feedburner. Of course, the numbers are meaningless unless they tie into your organizations overall objectives. In this case, one of the main objectives of culture.ca is to “engage” Canadians in cultural content and to provide a means to easily “find, share and explore” cultural content. I have a strong feeling they will soon see the fruits of their labour…

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