digital marketing & social media engagement strategy consultant and trainer focused on helping governments and NGO's be more efficient and effective at what they do

international keynote speaker on the topics of digital marketing, new media, strategic communication, social media engagement, social network analysis and digital governance

Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world

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April 08, 2015

Integrating Social Data into Decision Making (5 Free Tools)

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Having worked on numerous digital/social organizational strategies for the better part of the last decade, I find that I still occasionally run into organizational leaders that haven’t yet integrated social data into their decision making.

At most of today’s marketing conferences and events, and in modern business literature, the bulk of attention is given to reaching and engaging with your audience on social media.  This is great, but it often misses the low-hanging fruit and far less resource intensive element of the social channel, which is the act of researching and analyzing your audience using public data generated by these social tools.

Let me give you some context by starting off with a few recent statistics:

  • World Population: 7.2 Billion
  • Active Internet Users: 3.o Billion
  • Active Social Media Accounts: 2.1 Billion
  • Number of Data Bytes Created Every Day : 2.5 Quintillion (that’s 18 zeros)

Out of those 2.1 Billion active social media accounts, it can be safely assumed that somewhere between 20% and 25% are regular content creators, not just lurkers or spectators. Therefore in effect, we’re looking at about 500 Million people regularly creating new data and metadata to feed the massive global social dataset. And while admittedly most of actual complex data mining is happening behind the firewalls of Apple, Google, Facebook and Amazon, there are numerous free tools available that allow you to access a good chunk of this data, since much of it is in the public domain.

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February 27, 2015

How to Measure the Performance of your Government Social Media Initiative

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This post is based on a comment I left on the following OECD blog post the other week : Measuring government impact in a social media world

One thing I like to do off the bat when working on social media performance reporting for my government clients, is to differentiate between three basic levels of reporting (inspired by some Altimeter Group research) depending on which level of the organization I am working with (using the Canadian federal government structure as an example).

These are as follows:

  1. Business Metrics (e.g. Reputation) –>For executives and senior managers (DG’s, ADM’s and DM’s)
  2. Social Media Analytics (e.g. Share of Voice/Digital Footprint) –>For business unit stakeholders (Senior Managers and Directors)
  3. Engagement Data (e.g. Re-tweets) –>For community managers (Officers and Managers)
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February 02, 2015

Notes from the Digital Governance Forum (#DGF15)

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Hey folks, so I got back from my 10-day Vipassana Meditation Retreat last week and must say i feel fully re-charged, super-positive and healthier than ever. Overall it was an absolutely life-changing experience. For any of you interested in finding out more about what it was like, I’d be more than happy to chat about it offline.

In the meantime, I wanted to share my rough notes with you from the Digital Governance Forum, which I attended this past week here in Ottawa.

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