digital marketing & social media engagement strategy consultant and trainer focused on helping governments and NGO's be more efficient and effective at what they do

international keynote speaker on the topics of digital marketing, new media, strategic communication, social media engagement, social network analysis and digital governance

Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world

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February 27, 2015

How to Measure the Performance of your Government Social Media Initiative

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This post is based on a comment I left on the following OECD blog post the other week : Measuring government impact in a social media world

One thing I like to do off the bat when working on social media performance reporting for my government clients, is to differentiate between three basic levels of reporting (inspired by some Altimeter Group research) depending on which level of the organization I am working with (using the Canadian federal government structure as an example).

These are as follows:

  1. Business Metrics (e.g. Reputation) –>For executives and senior managers (DG’s, ADM’s and DM’s)
  2. Social Media Analytics (e.g. Share of Voice/Digital Footprint) –>For business unit stakeholders (Senior Managers and Directors)
  3. Engagement Data (e.g. Re-tweets) –>For community managers (Officers and Managers)
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February 02, 2015

Notes from the Digital Governance Forum (#DGF15)

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Hey folks, so I got back from my 10-day Vipassana Meditation Retreat last week and must say i feel fully re-charged, super-positive and healthier than ever. Overall it was an absolutely life-changing experience. For any of you interested in finding out more about what it was like, I’d be more than happy to chat about it offline.

In the meantime, I wanted to share my rough notes with you from the Digital Governance Forum, which I attended this past week here in Ottawa.

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January 07, 2015

Time to Disconnect and Recharge

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Happy New Year folks! Usually I like starting off each year with a post on my digital trend predictions, however this year I’m actually going to live out what I think is a slowly growing social-cultural trend to counter balance the always-on nature of the digital world.

What am I doing?

I’m going on a 10-day silent meditation retreat.

Why am I doing it? 

To disconnect, recharge, embrace silence and exercise my mind while hopefully learning more about myself in the process.

See you in a bit!

@mikekujawski

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