Just over a year ago, I wrote about the prolific rise of cross-platform mobile messaging apps along with the corresponding exodus of users in terms of “small circle conversation” on major social platforms. At that time , few people at my workshops or among clients ever heard of WhatsApp. Even up until very recently, I would still get blank stares when asking people if they knew anything about it.
As of today that will no longer be an issue.
Facebook just bought WhatsApp for $19 Billion.