marketing & social media strategist focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international speaker and workshop facilitator on the topics of strategic marketing, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Fresh insights on government, association, and non-profit marketing in a Web 2.0 world

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February 04, 2010

My response to the Twitter debate on the NYT and New Yorker Blogs

Chain of events:

  1. George Packer rants about Twitter on his New Yorker blog
  2. Nick Bilton from the NYT Bits Blog rants about George Packer’s blog post
  3. Both blog posts (especially Nick Bilton’s) generate a mass of comments illustrating the social media digital divide that still exists in our society.

My response, which I posted on both blogs:

“I can’t stop shaking my head reading some of the comments on here. Why? Because far too many people are still looking at Twitter at a micro-level (i.e. the actual application). Forget the name “Twitter” for a second. Let’s use the broader term “micro-blogging” , a channel to which Twitter (the app) belongs. Micro-blogging, or real-time status updating, is here to stay. Whether it’s Twitter updates, LinkedIn updates, Facebook updates, or “Application of tomorrow” updates, a critical mass of people (not everyone!) will now ALWAYS be sharing information in real-time regardless of what applications are out there. Google now indexes “updates” from any of these channels. Can you see the bigger picture here? Because these channels are aggregated they form THE WORLD’S LARGEST “REAL-TIME” DATABASE OF COLLECTIVE HUMAN THOUGHT. What most Twitter-dismissers don’t realize is that they can FILTER this database to make it relevant to their needs. Not only that, just like “there’s an app for everything” on the iPhone, Twitter has an open API ,which allows programmers to tap into that “real-time database” to create custom tools for very specific needs. There is no “right” way to use this channel (although plenty of obvious wrong ways). At the end of the day it depends what your objectives are personally and/or professionally. I think we have only seen the tip of the iceberg in terms of the potential of real-time collective human thought. Don’t forget that internet penetration is increasing at a 10X faster rate in transitional and developing economies (holding the majority of the world’s population) than it is in the western world. Quick activity for newbies and skeptics:Go to search.twitter.com, click on advanced search, select Moscow as the location, select 50km radius, and Russian as the language. Hit enter. Press the “translate to English” button on the results page. Now take a deep breath and think about what you just did and how powerful of a tool this can potentially be in bringing humans around the globe closer together. And for Pete’s sake, stop going to Twitter.com, that’s where you go to sign up only. Download Tweetdeck (or equivalent) for yourself and set-up some filters, groups, categories and lists so that you don’t waste time doing it manually. Check-in for 5 minutes a day at first. You’ll determine your own use for it eventually. I can’t tell you what that is, you’ll need to discover it for yourself.”

I could obviously go on and on. At the end of the day thought, there will always be skeptics and people that simply have no interest in sharing, creating and discussing content, especially in a real-time setting. That’s perfectly fine! What I would love them to understand though is that even as in-actives, they will soon be tapping into this collective knowledge base regardless of Twitter (the tools will change) since the broader concept of a “real-time content/conversation channel” is here to stay.

What do you think?



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February 02, 2010

Need help in creating a central list of mobile government websites in Canada

As you likely already know I’m a strong advocate of anything mobile, especially given how much time I spend on the road. I’ve been asked quite a bit lately to provide examples of Canadian mobile government websites. The main two that always come to mind come from CATSA (full disclosure: they are a client) & PHAC.I know there are plenty more. What I’m surprised not to have found however, is some sort of central website/directory that provides a list of all Canadian government departments currently offering mobile versions of their websites. If you know of such a list, then please let me know.

In the meantime, I would love it if you could help me fill out the following Google Spreasheet that I created for this reason. It should have public access enabled so that you don’t need a Google Account to edit. All I’m asking for is for you to state the name of the government organization along with a link to their mobile website. Once this list grows, I’m thinking of posting it under an easy public domain such as www.mobilegovernment.ca ,which I just purchased, stay tuned…

Thanks for your help!

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February 01, 2010

2009 Social Media User Segments

A while back I read the book “Groundswell” by Charlene Li and Josh Bernoff from Forrester Research. I was very impressed at the time, with what seemed to be the most comprehensive analysis of social media user segments available, explained very nicely in a book. I have since used many of their graphs and diagrams in my presentations, however I always wished that there was a better way to use their research. Naturally, this goldmine of data was bound to evolve into something more interactive, customizable and useful for people actually trying to apply it. Enter the Consumer Profile Tool (below), now with 2009 data, including Canadian statistics!

It’s pretty much self-explanatory. However, for specific descriptions of each segment, please refer to the following presentation:

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