marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international keynote speaker on the topics of strategic marketing, new media, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world

emailrss
May 22, 2014

Text Messaging vs. Mobile Instant Messaging

Copyright: <a href='http://www.123rf.com/profile_photka'>photka / 123RF Stock Photo</a>

Over the course of the last year, I have noticed a rapidly rising organizational  interest amongst my clients in using “text messaging” for communications purposes; specifically for opt-in notifications. The main reasons are quite obvious:

  • 26.3% of Canadian households have no land-line (Convergence Consulting Group, 2014)
  • The smartphone penetration rate is now at a staggering 63% in Canada (Ipsos, 2013)
  • 96% of smartphone users text message (Acision, 2013)
  • 98% of text messages are read, compared to 22% of emails, 29% of tweets and 12% of Facebook posts (Frost & Sullivan, 2011)
  • Email sucks (everyone)
Read more...
March 29, 2014

When your employees go too far on social media…

14671099_ml

I recently did some work for a client that involved looking into recent Canadian legal cases dealing with employees that have been either fired or reprimanded for their conduct on social media platforms.  I ended up using some of these cases as examples in an internal training program I developed for employees on “responsible digital engagement”. I thought I’d share a few of them with you today.

All five of these cases reinforce my firm belief that every employee of a modern organization should take the following five tips to heart:

  1. Read your existing policies related to values and ethics (especially if you don’t have any official social media engagement guidelines/policies in place).
  2. Be aware that employers can legally monitor your online behaviour on public channels 24/7. If it’s not your employer doing so, then some stranger likely is.
  3. Work under the assumption that all of your posts are public, even so-called “private” ones.
  4. If you wouldn’t be comfortable saying something in a packed room of people, don’t say it online.
  5. Use caution and good judgement. If you’re even slightly unsure as to whether or not something is kosher to post about, ask your HR rep or supervisor.
Read more...
February 19, 2014

Dear WhatsApp

top-3-messenger-apps

 

Just over a year ago, I wrote about the prolific rise of cross-platform mobile messaging apps along with the corresponding exodus of users in terms of “small circle conversation” on major social platforms. At that time , few people at my workshops or among clients ever  heard of WhatsApp. Even up until very recently, I would still get blank stares when asking people if they knew anything about it.

As of today that will no longer be an issue.

Facebook just bought WhatsApp for $19 Billion.

Read more...
Page 1 of 85123...1020...Last »