Last week we held our MARCOM Annual Conference (more on that in a future post) where I moderated a roundtable discussion on bots. I thought I ‘d share a few notes from my handout.
Working Definitions (sometimes used interchangeably)
- Bot: A piece of software that is designed and created to automate the kinds of tasks we would usually do on our own such as making a reservation, adding an event to your calendar, opening a program or displaying a summary report (e.g. general personal assistant bots such as Siri [Apple], Cortana [Microsoft], Echo [Amazon], Google Assistant [Google])
- Chatbot: A computer algorithm typically built within a messaging platform that is designed to simulate an intelligent conversation with one or more human users via conversational interfaces (e.g. Hyatt chatbot on Facebook Messenger or H&M chatbot on Kik)
Continue reading “The bots are coming! Are you ready?”
A few weeks ago I was invited to Astana, Kazakhstan by the United Nations Development Program to deliver a workshop on the latest strategic digital / social media marketing and communications best practices being used by the public sector here in Canada and around the globe. The audience was composed of about 40 Press Secretaries and Heads of Communications for the various Ministries in Kazakhstan. Continue reading “Disruptive digital forces in Kazakhstan”
Last week, Facebook held its annual F8 conference where Mark Zuckerberg and team announce Facebook’s latest features and overall strategic focus. What Facebook invests time and resources in tends to set the course for the entire digital ecosystem. The gargantuan social network is about to hit 2 billion monthly users with hundreds of thousands of developers actively creating applications for it. While numerous topics were covered at F8 over the course of two days (videos available here), here are a few key highlights from my own notes. Continue reading “New Facebook Features and Why They Matter”