The 1-2-3 Call-To-Action concept; simple yet often overlooked

I have always been a big advocate of websites that have a clear call to action based on their objectives. The most popular design I see is the “1-2-3” step concept. Example sites are: www.smartmoves.ca, www.mycanadaday.com, www.ready.gov. Can someone tell me what the disadvantages are of using this sort of strategy? I want to be able to play the devil’s advocate. As far as I see it, the 1-2-3 concept is fully measurable and helps address the short attention spans of today’s web surfers.

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