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marketing & social media strategist focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

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international speaker and workshop facilitator on the topics of strategic marketing, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Fresh insights on government, association, and non-profit marketing in a Web 2.0 world

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August 02, 2007

The 1-2-3 Call-To-Action concept; simple yet often overlooked

I have always been a big advocate of websites that have a clear call to action based on their objectives. The most popular design I see is the “1-2-3″ step concept. Example sites are: www.smartmoves.ca, www.mycanadaday.com, www.ready.gov. Can someone tell me what the disadvantages are of using this sort of strategy? I want to be able to play the devil’s advocate. As far as I see it, the 1-2-3 concept is fully measurable and helps address the short attention spans of today’s web surfers.

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One Response to “The 1-2-3 Call-To-Action concept; simple yet often overlooked”

  1. » Workplace Safety”Prevent-it” campaign lacks finish… Public Sector Marketing 2.0 says:
    January 21, 2008 at 10:16 pm

    [...] noted in a previous post of mine, I love simple, clear calls to action that follow the 1-2-3 concept. In this [...]

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