Earlier this summer, the Office of the Privacy Commissioner of Canada posted up their Twitter Policy. While a few other departments were already on it (such as the Get Prepared – PSC – Twitter Policy), this is the first one that is publicly posted in full detail rather than just in summary form [Correction 24/08/2010: Public Safety does indeed have its full Twitter policy posted here.] This is good news for all of you still stuck trying to convince the “clay-layer” of middle-management that Twitter can be used for significantly more strategic purposes than finding out what Justin Bieber is up to.
Why is this good news for government organizations? The majority of decision makers in government like to follow not lead.
By far, the hottest trend I am picking up right now as a consultant in this field is the need for guidelines/policies surrounding digital engagement. At the end of the day, these are merely reminders of existing policies and guidelines that employees are already supposed to be adhering to in day-to-day interactions with other people.Â They are just updated and simplified to reflect the real-time digital information environment that we currently live in. Various proactive organizations have already begun creating these (or issuing RFP’s), while the reactive ones are waiting for something to come top-down (at a significant cost in terms of missed opportunities).
Want to create guidelines on your own? Browse the Social Media Governance Database and derive ideas from an existing template.