Any time I see a government effort in using video these days I like to applaud it. Providing information in an appealing visual format that is designed with the web in mind first , will soon be standard practice (that’s my hope anyway). Remember, it’s not about getting the most views on YouTube, but rather understanding that YouTube is the world’s second largest search engine. Any time you post up a video you place a powerful digital footprint on the web for others to find. This is especially true if you tag and title the video strategically based on search patterns. The embedded video below was created and released by Transport Canada. It was adapted, with permission, from an original version developed by the Department of Justice (Victoria, Australia). The video explains in a simple , visual manner the key points (relevant to all public servants) of the Guideline on External Use of Web 2.0 , which was released by the Treasury Board of Canada Secretariat in late 2011. It should be watched by every public servant and in my own personal opinion added as a supplemental video to the Treasury Board website (on the guideline page) for added visibility. Enjoy.
marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively