marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international keynote speaker on the topics of strategic marketing, new media, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world

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October 09, 2012

Catching my breath…

Every once in a while  I have one of those months where it seems I spend more time on planes than on the ground. September was one of those months for me, 34,534 kilometres to be exact. Needless to say, I’m happy to be back and adjusted to one consistent time-zone.

As I’ve written before in my post “How I learn“, one the big benefits of travelling and speaking to different industries for me is absorbing knowledge from others. Last month, in addition to holding my own seminars and workshops in various cities, I had the privilege of speaking at the following events that fell completely outside of my own industry:

As usual, whenever possible I made an effort to stick around for the day and attend as many sessions as possible. Topics ranged from sustainable resource extraction and small business micro-agriculture, to low-cost re-constructive dental surgery techniques for at-risk populations.

As unrelated as the above industries are, they are all affected in one way or another by the modern digital landscape:
  • Dentists by on-line reviews that affect their personal digital footprints
  • Consulting engineers by  new forms of collaboration and the extra layer of transparency that is required when working in developing countries with rapidly rising internet and mobile penetration rates.
  • Farmers by new forms of micro-financing, crowd funding and mobile payments disrupting traditional models

The far-reaching business effects of what I like to call the “social layer” of the internet are evident at nearly every industry event I speak at or attend. I’m happy to see that in many industry verticals, the “social media” space has evolved far beyond creating a Facebook account and is now focused on addressing pressing business needs instead. The way it should have been from the start.

I’m looking forward to finally catching my breath and sharing some of the widespread progress I’ve seen in this space over the last few months, especially in the public sector here in Canada. Stay tuned.

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