About

What exactly do I do for a living?

I am a passionate marketing & social media strategist interested primarily in helping public sector and non-profit organizations find ways to achieve their objectives more efficiently and effectively. In 2005, I helped launch the Centre of Excellence for Public Sector Marketing (CEPSM), where I now lead the development of major national, provincial and municipal, public sector & non-profit client marketing strategies. My specific niche is strategic engagement through social media and the study of the broader cultural-anthropological changes taking place thanks to these channels.

In addition to consulting and mentoring, I am also an international speaker and workshop facilitator on the topics of social media and government 2.0. I currently teach the social media module in the Professional Certificate for Public Sector & Non-Profit Marketing program at Carleton University and have previously taught the Small Business Development Course at Heritage College. I hold a Bachelor of Commerce degree with concentrations in Marketing & International Business. You can download my complete CV here.

Feel free to contact me if you’re interested in chatting about how I can potentially help you or your organization.

Cheers,