marketing & social media strategist focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international speaker and workshop facilitator on the topics of strategic marketing, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Fresh insights on government, association, and non-profit marketing in a Web 2.0 world

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May 25, 2009

Bishop orders: “Thou shall not tweet”

From time to time my father sends me quick scans of interesting newspaper columns and/or stories in case I miss them myself. Today he sent me something I just had to share with you. It’s an article from Saturday’s Ottawa Citizen entitled “Thou shall not tweet” about a Scottish Bishop ferociously opposed to digital communication channels. I have pasted it below along with some of my own comments.

twitter article

Ok, so first and foremost, in defense of the Catholic Church, I should point out that this is an isolated incident of a particular Scottish Bishop (albeit highly prominent). That being said, comments from senior officials like this definitely don’t help the Church’s overall goal to be more “in-tune” with the times.

So what’s wrong with the Bishop’s comments?

Nothing at all. Everything the Bishop is saying here makes sense, including my favourite line:

“We should avoid an obsessive need for virtual connectedness and develop primary human relationships, pursuing true friendship with real people.”

Here’s what he completely missed the boat on: THESE ARE ALREADY REAL PEOPLE BEHIND THE TOOLS!

The “obsessive need” he is referring to is not for “virtual” connectedness, it’s for connectedness with other humans! The same need that has existed since the first human set foot on this planet. What’s new here is that these channels drastically amplify the spectrum of potential human connections that individuals can now make.

Last I checked, my Facebook friends were pretty real, in fact I spent Saturday enjoying some quality time drinking beers at a friends bar (for my buddy’s birthday) and then ripping up the dance floor at a club across the street.  How did I find out about the birthday get-together? Facebook. How did my other friend organize a scattered group of “late-twenty somethings” to come to his bar in a few short hours? Facebook. I don’t “hang-out” on Facebook, I use it to augment and strengthen my “physical world” friendships. Let’s shift to Twitter for a second. In the last 6 months, I have invited at least twenty “virtual business connections” out for a coffee or a quick lunch. These are people that I would have never met without social media channels that managed to bring us together. A few of these I now meet in-person on a regular basis but sometimes staying in touch on Twitter is absolutely sufficient. Much better than the alternative; not connecting at all. I simply don’t have enough time in each day for in-person meetings with the hundreds of people I consider myself to be good friends with.

Here’s my point. Nobody ever said these channels are supposed to outright replace face-to-face human contact, which is what the Bishop is implying. If that were the case, then I would wholeheartedly agree with him. Someone needs to give the Bishop a nice presentation describing all the incredible human collaboration occurring right now on a global scale thanks to these channels. Not just in the developed world, but in developing countries as well.

Next time let’s hope the Bishop does his research. I suggest a few good books as a starting point (in case the Internet is evil):

* Wikinomics – Don Tapscott
* Grown Up Digital – Don Tapscott
* Here Comes Everybody – Clay Shirky
* Groundswell – Charlene Li & Josh Bernoff
* Tribes – Seth Godin
* Naked Conversations – Shel Israel & Robert Scoble
* The Long Tail – Chris Anderson
* The Wisdom of Crowds – James Surowieki
* Join the Conversation – Joseph Jaffe
* Cluetrain Manifesto – Rick Levine, Chris Locke, Doc Searles, Dave Weinberger

And of course, no intro research would be complete without some videos by my favourite cultural anthropology professor Michael Wesch.

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May 20, 2009

Same monitoring tools, new look, more functionality.

I’ve always been a fan of apps that try to present complex information in a simple manner. When it comes to social media monitoring, it’s very easy to get overloaded with information. Back in the fall I posted up my Social Media Monitoring – Top 10 Tools presentation onto slideshare. To my surprise, it immediately made it to the front page and has since had almost 6000 views and over 750 downloads. Many of the tools have since been updated and a plethora of new ones have seen the light of day. Here are some basic ones that have since been updated quite a bit:

Facebook Lexicon (new edition)

Use this tool to gauge the conversation occurring within Facebook. The new version includes demographic, psychographic and geographic data.

lexicon

TwitScoop

This is a tool that let’s you observe the aggregate live discussion on Twitter in real-time (in the form of a tag cloud). I’d be surprised if every single modern news outlet in the world right now isn’t listening in on this. Variations of this tool allow you to form tag clouds of specific groups of people.

twit scoop

Technorati Blog Search Graph

While not necessarily the best tool out there for monitoring blogosphere discussion, where Technorati really comes in handy for me is with it’s updated graph monitoring feature that allows you to track various keywords/keyphrases. It’s best used as a visual performance benchmark when you are trying to increase discussion levels in the blogosphere on a particular topic within a specified period of time.

technorati

Let me know if you know of any other old tools out there that have recently gotten a makeover!

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May 07, 2009

Malcolm Gladwell coming to Ottawa…and I got tickets for you!

malcolmgladwell

I may have mentioned this in another post a few weeks ago, however it definitely deserves it’s own post. United Way Ottawa has invited  Malcolm Gladwell , one of the most influential writers of our time, to speak at the National Arts Centre on June 11th, from 4-5pm. The format will be MG having an open conversation with  journalist and member of the United Way board of directors, Mark Sutcliffe. For all you newbies, Malcolm is a staff writer for The New Yorker and has also written best-selling books such as The Tipping Point, Blink and Outliers. Many of the concepts explained in his books stem from the findings of various researchers throughout the last century. Malcolm takes these concepts to the next level by applying them to modern times and using them to explain various aspects of social behaviour. If you haven’t read one of his books, stop what you’re doing, go to Amazon right now and order one…you won’t regret it. For the rest of you that need no convincing, read on…

As soon as I found out about MG coming to town, I ordered two $75 tickets without hesitation. A few weeks later one of my contacts at United Way Ottawa (former client) offered me two additional tickets. Rather than keep these to myself, I have decided to give these away on my blog in the form of a little Malcolm Gladwell “QCT” contest. Let me explain…

The Prize: Two tickets to see Malcolm Gladwell speak at the NAC ($150 value)

The Rules: Leave a comment on this blog post mentioning your favourite Malcolm Gladwell quote, concept, or theory. It can be one sentence or a novel.

The Deadline: June 1st, 2009 (midnight)

How will I pick the winner? I will write down the name of each person that leaves a comment, put it in a hat, and get my fiancee to pick a winner. I will announce this individual in a blog post on June 2nd, 2009.

Since I’m the one holding the contest, I may as well start it off by leaving you with my favourite Malcolm Gladwell quote:

“There can be as much value in the blink of an eye as in months of rational analysis.”

Good luck!

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