The State of Mobile in the Canadian Government

Ok, the title may be a stretch, but I have put together a quick visual presentation of current government mobile apps and websites based on the input I received on my mobile government wiki. Why did I do this? I figured it might help some of you govies strengthen your case for mobile by showing what others have already done. Government organizations often like to follow the leader rather than lead (doesn’t apply to all of course , the leaders know who they are).

Identify search engine keywords used by your target audience in 60 seconds

This week’s “Learn in 60 Seconds” video is ready to go. The Lesson? How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. I can’t teach you all that much in 60 seconds about this one, but hopefully enough to get all of you newbies interested. Stay tuned for another more “advanced” video about this tool down the road.

Track the real-time social pulse of your city in 60 seconds

Well, so far I’m 4 for 4 in terms of my objective of producing one “Learn in 60 Seconds” video every week for the next two months.

My latest one is posted below. Lesson#4: How to track the real-time social pulse of your city.