Over the course of the past two decades there have been numerous initiatives / movements relating to the Government of Canada and the digital space. I can see why it’s hard for people to get excited about yet another one. However, having worked as a management consultant (specializing in the digital channel) with nearly every federal department, I’m convinced the Canadian Digital Service (CDS) is a legitimate major milestone. Continue reading “Why the Canadian Digital Service is a major milestone for Canada.”
Last week we held our MARCOM Annual Conference (more on that in a future post) where I moderated a roundtable discussion on bots. I thought I ‘d share a few notes from my handout.
Working Definitions (sometimes used interchangeably)
- Bot: A piece of software that is designed and created to automate the kinds of tasks we would usually do on our own such as making a reservation, adding an event to your calendar, opening a program or displaying a summary report (e.g. general personal assistant bots such as Siri [Apple], Cortana [Microsoft], Echo [Amazon], Google Assistant [Google])
- Chatbot: A computer algorithm typically built within a messaging platform that is designed to simulate an intelligent conversation with one or more human users via conversational interfaces (e.g. Hyatt chatbot on Facebook Messenger or H&M chatbot on Kik)
Continue reading “The bots are coming! Are you ready?”
A few weeks ago I was invited to Astana, Kazakhstan by the United Nations Development Program to deliver a workshop on the latest strategic digital / social media marketing and communications best practices being used by the public sector here in Canada and around the globe. The audience was composed of about 40 Press Secretaries and Heads of Communications for the various Ministries in Kazakhstan. Continue reading “Disruptive digital forces in Kazakhstan”