marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international keynote speaker on the topics of strategic marketing, new media, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world

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Posts Tagged ‘Government’

June 24, 2010

Poorly written “social media” RFP’s

Now that various public sector organizations are slowly starting to realize that social media engagement is not really an option but rather an imminent requirement, numerous “Request for Proposals” (RFP’s) have been coming out of government with “social media” as part of their titles. Unfortunately, in most cases the RFP dictates required elements which are predominantly tactical in nature:

  • We want to build a social network
  • We want to create a blog
  • We want 5000 friends/followers on channel X

I always double check to see if I missed something, something like a page which states “objectives”, or “purpose” or answers the question “why?” Really, any of those will do. To my dismay, no such page is missing, it’s just never thought of.

May 17, 2010

Two upcoming niche events catered to the public sector that I highly recommend

Every year I attend and/or speak at numerous conferences, events, and seminars related to marketing, communications, social media, technology and government.  While they all seem to bring value to the table, certain ones stand out from the crowd. Two of these are taking place within the next month.

February 02, 2010

Need help in creating a central list of mobile government websites in Canada

As you likely already know I’m a strong advocate of anything mobile, especially given how much time I spend on the road. I’ve been asked quite a bit lately to provide examples of Canadian mobile government websites. The main two that always come to mind come from CATSA (full disclosure: they are a client) & PHAC.I know there are plenty more. What I’m surprised not to have found however, is some sort of central website/directory that provides a list of all Canadian government departments currently offering mobile versions of their websites. If you know of such a list, then please let me know.

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