marketing & social media strategy consultant and trainer focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international keynote speaker on the topics of strategic marketing, new media, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Mike Kujawski's blog on government, association and non-profit marketing in a Web 2.0 world

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Posts Tagged ‘Mike Kujawski’

September 04, 2009

Strategic Social Media Marketing 2-day Workshop Finally Launched!

When I first launched the CEPSM social media marketing workshop in April, 2008, I really had no idea that it would garner such a positive response. In fact, we quickly stopped going through the logistical hassle of organizing public workshops since there was more than enough demand for private ones (organizations inviting me in). CEPSM was never meant to be solely in the workshop business, but this way all logistical items were taken care of by the client. However, over the last year, CEPSM has been getting numerous requests from individuals in the public and non-profit sectors to once again offer a social media marketing workshop that is open to the public. Well guess what, we listened.

To solve our logistical dilemma , we decided to partner with an organization that has been conducting workshops successfully for decades, The Centre of Excellence for Communications. Yes, I know it’s ironic that we happen to share similar names, however don’t let that confuse you. The CEC’s core business is workshops, whereas CEPSM’s core business is the consulting side (although training is part of our consulting process). I’ll stop confusing you though. The bottom line is this, on November 25-26, 2009 CEPSM/CEC are jointly launching the 2-day Social Media Strategies for the Public Sector workshop. The intent is to offer this workshop in major cities across Canada for the first year and then see how it evolves from there.

Those of you familiar with my 1-day workshop will notice the switch to 2-days. I wanted to change things up a bit and add a hands-on session where each participant can get their hands dirty by actually using all of the tools I introduce during Day 1.  Further still, we will be using a live Google Doc to fill out certain sections of the workbook collaboratively.I like to practice what I preach as much as I possibly can. This is a great opportunity for me to do so.

For those of you interested in receiving this training as part of a University Certificate, be sure to see if our Professional Certificate in Public Sector Marketing course offered through Carleton University’s Sprott School of Business is a right fit for you. I’m really looking forward to being part of the instructional team this year!

Ok then, if you have any questions whatsoever, fire me an email or give me a call. Also, to stay up to date on my speaking schedule visit the Upcoming Speaking Engagements page on my blog. And yes, we will still be offering our private workshops for those interested. This is not meant to replace them.

April 30, 2009

A small eBook for a big recession

Selling through a slump

Back in late March, amidst some ridiculous client deliverable deadlines, I was asked to contribute 10 selling tips for an eBook entitled “Selling through a Slump: an Industry-by-Industry Playbook”. My initial thought was that this wasn’t a good fit for me or my blog , considering I’m not (by definition) a pure play salesman. However, after giving it some thought and looking at the existing contributors, I quickly realized that the word “selling” in the title of this eBook is used in a broad context. After all, I am a consultant  and at the end of the day, if I don’t “sell” my services (however subtle that may be), I will be out of business. These tips apply to anyone really.

The one question I had to figure out was: “What is the unique market vertical that I operate in?”

The answer? Easy. “I am a marketing and social media strategy consultant, working solely for government and non-profit organizations”. I therefore entitled my section as follows: ” Business Development Tips for Marketing Consultants Working with Public Sector Clients”. For simplicity, this was later changed to “Selling to public sector clients”. I hope you find my tips to be of value.

The other contributors involved, along with their respective roles and section titles were as follows:

  • Charles Green – Founder & CEO, Trusted Advisor Assocaites – “Selling for accountants and consultants”
  • Skip Anderson – Founder, Selling to Consumers Sales Trianing – “Selling for retailers”
  • Mike Wise – VP, Ideastar – “Selling for insurance agents”
  • Matt Homann – Founder, LexThink – “Selling for lawyers”
  • Anneke Seley – Founder & CEO, Phoneworks – “Selling in health care”
  • John Caddell – Founder, Cadell Insight Group – “Selling in telecommunications markets”
  • Dave Stein – Founder & CEO, ES Research Group – “Selling technology”
  • Jill Konrath – Author, Selling to big companies – “Selling in services”
  • Anne Miller – Founder, Chiron Associates – “Selling Media
  • Dave Brock – President & CEO, Partners in Excellence – “Selling to manufacturers”

You can download the full “Selling through a Slump” eBook here.

I’m looking forward to finally reading the eBook in its entirety. Let me know what you think of it!

February 09, 2009

Government Blogging Presentation

As usual, in the spirit of  “social” media, I have decided to post up my recent “Government Blogging” presentation slides (from the CSPS Armchair Presentation) on SlideShare. I have embedded the presentation below. Please note that these slides are meant to supplement my speaking, not replace it. Certain slides are purposely not supposed to make any sense to you without an explanation. Nonetheless, I have posted them anyway since I find that I am often overwhelmed with emails requests for a copy after I present (almost out of reflex it seems). There’s also the sad fact that government servers (my main audience is comprised of public servants) don’t allow for files larger than 5mb to be sent to them. As a result, it’s easier for me to send  a link than it is to send a 12mb PDF. My thoughts and opinions on this “stone age” policy are part of a discussion for a future post…

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