Last week we held our MARCOM Annual Conference (more on that in a future post) where I moderated a roundtable discussion on bots. I thought I ‘d share a few notes from my handout.
Working Definitions (sometimes used interchangeably)
- Bot: A piece of software that is designed and created to automate the kinds of tasks we would usually do on our own such as making a reservation, adding an event to your calendar, opening a program or displaying a summary report (e.g. general personal assistant bots such as Siri [Apple], Cortana [Microsoft], Echo [Amazon], Google Assistant [Google])
- Chatbot: A computer algorithm typically built within a messaging platform that is designed to simulate an intelligent conversation with one or more human users via conversational interfaces (e.g. Hyatt chatbot on Facebook Messenger or H&M chatbot on Kik)