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Who’s blogging and what the heck are they blogging about?

Ok, the latest blogging statistics are finally in. In it’s new report on The State of the Blogosphere, Technorati reveals the following breakdown of blogs topics. Note that the average amount of topics per blogger is 5.

You can overlay this data with worldwide statistics on blog usage, which Universal McCann (March 2008) found to be as follows:

  • 184 million worldwide users have started a blog
  • 77% of active Internet users read blogs

I found some of the demographic statistics to be particularly interesting. The most active blogging age group is 25-34 and 66% of the world’s bloggers are apparently male.

Be sure to read the full Tecnorati findings here. Is anybody else surprised at the male:female ratio?

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