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Month: August 2010

Privacy Commissioner of Canada’s Twitter Policy

Earlier this summer, the Office of the Privacy Commissioner of Canada posted up their Twitter Policy. While a few other departments were already on it (such as the Get Prepared – PSC – Twitter Policy), this is the first one that is publicly posted in full detail rather than just in summary form [Correction 24/08/2010: Public Safety does indeed have its full Twitter policy posted here.] This is good news for all of you still stuck trying to convince the “clay-layer” of middle-management that Twitter can be used for significantly more strategic purposes than finding out what Justin Bieber is up to.

If your service/product sucks then it’s really going to suck online

Those of you that know me personally, know that I like to be blunt, no beating around the bush. This isn’t always easy when dealing with clients, but is often necessary nonetheless. One issue I have run into on a few occasions now is organizations thinking that social media engagement is the be-it-end-all solution to all of their marketing problems. Usually the mentality behind this is that social media engagement will allow them to drastically increase awareness of their product/service at very little cost and have more people using it as a result.

Corporate vs Professional Individual Twitter Accounts

I’m having a challenge. I know I’m not the only one since this is a much discussed problem among various organizations in our field. I’m pretty sure there is no “one-size-fits-all” solution but I’d love to hear your suggestions.

Our consulting organization CEPSM has a Twitter account (@cepsm); and so do nearly all of the consultants that work here. That being said, we all primarily use our individual Twitter accounts (e.g. @mikekujawski) to build community around our passion/business since individual accounts always beat corporate accounts when it comes to building and fostering professional relationships. So the question is, what is the point of using the CEPSM corporate account when we are all actively involved in two-way business engagement on the same topic via our individual professional accounts?