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Author: Mike Kujawski

A few useful home buying widgets from CMHC

Published by Mike Kujawski on September 8, 2011

Whenever I work with a new client, I always enjoy the “internal document/material review” phase quite a bit as I get to learn a great deal about the organization in a short period of time. Part of the process is of course digging through content on the client’s website. In the case of the Canada Mortgage and Housing Corporation (CMHC), among numerous other things, I managed to find some useful consumer home buying widgets:

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Unsubscribe vs. Opt-out

Published by Mike Kujawski on August 31, 2011

Our organization, CEPSM,  recently ran a database “cleaning” email campaign to remind our e-communications subscribers that they are in full control of what they want to receive and how often. While at first instinct nobody wants to see their database decline in numbers, I’m sure most people would agree that clogging your audiences’ email in-boxes with info they do not want is much worse over the long term.

I thought I had my email terminology down pat, however I recently came across a blog post from our wonderful email service provider (Blue Sky Factory) which explained the difference between “unsubscribes” and “opt-outs”. I must shamefully admit, for the longest time I thought they were the same thing. They’re not.

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Facebook’s latest response to Google+

Published by Mike Kujawski on August 31, 2011

First thing I thought of when Google+ launched a few months ago was that they were making a big promotional mistake by making their USP (unique selling proposition) the fact that they allow users to create “circles”.

Why did I think it was a mistake?

One of the key things I remember that my strategic management prof would drill into our heads back in business school was to always differentiate between a “competitive advantage” and a “sustainable competitive advantage”. In Google’s case, the circle feature was clearly the former. In other words, a competitive advantage with a short lifespan; something that competitors could easily replicate.

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