Skip to content

Author: Mike Kujawski

Asante Sana Tanzania!

The first phase of our project in Tanzania is now over. What an experience.

What are we doing there exactly? I can’t provide details at this point, however what I can say is that we’re working with the Ethics Division of the President’s Office, Public Service Management (PO-PSM) to develop a social marketing/behaviour change program to advance Ethics change in the public service. Our role is essentially to lead and educate the Tanzanian team responsible for ethics in the preparation of a social marketing strategy and program materials to support the implementation and evaluation of a pilot, facilitate the development and utilization of evaluation tools and help develop the means through which feedback will be obtained.

The importance of timing during a brand experience

Over the last year of getting on Air Canada flights, I have noticed the first thing mentioned to passengers upon boarding the plane is “Welcome aboard Air Canada , the #1 airline in North America according to….blah blah blah magazine”.

I’d like to point this out as an example of poor timing and what not to do when trying to deliver a brand experience.

My renewal of blogging vows

As you’ve likely noticed through my horrendously inconsistent blog post schedule, I’m not exactly one to stick to a  formula for blog post frequency. I write when I feel like it. For the record, I feel like writing every day and I do write nearly every day, just not usually on here. You see, most of my writing on this topic occurs in client deliverables, especially this time of year (last fiscal quarter for our clients). It’s no excuse , I know. Plenty of great minds out there manage to find the time to pump out quality blog content non-stop, but I’ve come to realize that that’s not necessarily my role, nor is it the purpose of this blog.