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Author: Mike Kujawski

Location sharing: Curse or a blessing?

Having travelled through 3 Asian countries in the last week , I’m amazed at the amount of people now participating on location based social networks. The stats still show that it is a small minority of overall social network users, however usage is growing at an increasingly faster rate.

When i travel, whether it’s business or pleasure, I always try my best to find hidden little alleyways and cafes outside the reach of mainstream tourists. To my surprise, upon doing exactly that in numerous locations over the past week, i was shocked to find that the majority of places i went to, no matter how obscure, had someone “check-in” already on either Foursquare, FB places, or Gowalla. Some even leaving quite useful tips such as local lingo to get a better deal or portion of satay.

Understanding Social Media

I have added a new first step to my strategic social media engagement process. It involves educating key senior stakeholders within your organization as to what social media actually consists of. Without this, I am convinced that your journey towards successful use of the digital space will be unnecessarily difficult.

Put simply, you need to ensure that key senior stakeholders as well as everyone involved in the initiative that you’re about to undertake  have at least a high-level understanding of the current digital landscape, including statistics, trends, and implications of both engaging and not engaging.

Semantic confusion surrounding modern marketing

There are numerous marketing terms that are being misused so often these days that I often find it necessary to give a quick lecture on semantics before presenting, training or consulting with clients. If this is not done from the get-go, then consensus within a group is nearly impossible to attain. Even if two people fundamentally agree on something, they have no way of knowing due to the fact that their initial paradigms are different. A great visual example of this is the famous illustration of the old lady/young lady I have included in this post.