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Author: Mike Kujawski

The Girl Effect

Published by Mike Kujawski on September 26, 2010

I was going through some overdue Social Marketing ListServe reading today, when I happened to stumble across this Girl Effect video in one of Nancy Lee ‘s responses.  She came across it by reading a Nicholas D. Kristof article in the New York Times (Build, Boast, Sell). The debate on the ListServe revolved around the differences between Social Marketing and traditional Marketing. This video (created by Nike) illustrates how re-branding the approach on poverty (note that re-branding is a marketing technique) could have a powerful effect on how we deal with it. I only wish this great ListServe discussion had occurred on a more modern platform as it is now lost in email archives.

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Nationality of the Internet

Published by Mike Kujawski on September 21, 2010

Take a look at the image below I found in the September 4th-10th edition of the Economist (p.g. 75). This is a visual representation of the “nationality” of traffic on the internet, created by California’s Co-operative Association for Internet Data Analysis. America is in pink, Italy in pale blue, Sweden in green and unknown countries in white. According to this visualization, it seems as though at least half of all traffic is still American (or at least with an American IP).

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Listen before you socialize

Published by Mike Kujawski on September 16, 2010

Why is that we don’t want to listen? In the modern rush for social media presence, organizations are not spending enough time listening. Instead they want to be heard. Even the search trends show it. The relative search volume for “social media marketing” is nearly 8 times larger than “social media monitoring”, and the gap is widening. Granted, true marketers know that the term “marketing” encompasses the environmental scan “listening” component, however let’s face it, most people don’t.

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