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Category: Videos

Track and filter live event hashtag tweets in 60 seconds

This week’s “Learn in 60 Seconds” video demonstrates how to track multiple event hashtags in real-time and then filter them, also in real-time. The tool is Tweetdeck, which can be downloaded for free. The sample live event I chose for the video is the 2011 Canadian Federal Election, which happens to be taking place as I write this.

Identify search engine keywords used by your target audience in 60 seconds

This week’s “Learn in 60 Seconds” video is ready to go. The Lesson? How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. I can’t teach you all that much in 60 seconds about this one, but hopefully enough to get all of you newbies interested. Stay tuned for another more “advanced” video about this tool down the road.