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Mike Kujawski's Blog | Navigating Digital Disruption Posts

Information alone does not change behaviour

Published by Mike Kujawski on July 11, 2012

I recently came across this interesting anti-smoking advertisement (see video below) from the Thai Health Promotion Foundation. What I love about it is that it clearly demonstrates that “outreach”/ “public education” / “communication” alone is often not enough to change behaviour.

What if the target audience already knows how bad smoking is? Specifically how bad it is for them. What if they can already recite all the symptoms and potential life-threatening implications?  The last thing they need is another message with yet another reason why they shouldn’t smoke.  What they need is a “mirror”…

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Canadians speak out on the future of government eServices

Published by Mike Kujawski on July 6, 2012

I just came across an excellent new research report from PWC. It has a rather long  name “Next Generation of  eservices – CitizenCompass – Enhancing service delivery in the Canadian public sector“, however it’s quite informative nonetheless. Essentially its purpose was to ask Canadians how they are interacting with government now, and how they would like to interact in the future regarding service delivery.

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Confusion Surrounding Social Media Monitoring

Published by Mike Kujawski on June 7, 2012

Here are some verbatim responses I often get when asking public servants the following question: “Have you ever monitored social media while at work?”

  • “social media monitoring is not our responsibility, it’s done by the [comms/web/IT] people]”
  • “we have a social media monitoring tool gathering info for us”
  • “we already do  media monitoring”
  • “our [branch/department/organization] doesn’t have time for social media monitoring”
  • “we are already ‘doing’ Google Analytics”

Here are my short responses to each:

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