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Mike Kujawski's Blog | Navigating Digital Disruption Posts

Your youth segment is not “really” chatting on Facebook anymore

Published by Mike Kujawski on September 9, 2011

Huh?

Let me explain what I mean. Here’s a brief history of Facebook from my own personal experience.

I joined Facebook sometime in mid 2006. It was only open to colleges and universities, quickly followed by cities.  Up until that point, the main conversation platforms for myself and my close friends other than in-person conversations, email and the phone were tools such as ICQ followed by MSN chat. Within a few months the majority migrated to Facebook even though it was a step back (lack of chat feature initially) at the same time it was a step forward (social element: 2-way, one-to-many platform, photo sharing, etc…).  

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A few useful home buying widgets from CMHC

Published by Mike Kujawski on September 8, 2011

Whenever I work with a new client, I always enjoy the “internal document/material review” phase quite a bit as I get to learn a great deal about the organization in a short period of time. Part of the process is of course digging through content on the client’s website. In the case of the Canada Mortgage and Housing Corporation (CMHC), among numerous other things, I managed to find some useful consumer home buying widgets:

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Unsubscribe vs. Opt-out

Published by Mike Kujawski on August 31, 2011

Our organization, CEPSM,  recently ran a database “cleaning” email campaign to remind our e-communications subscribers that they are in full control of what they want to receive and how often. While at first instinct nobody wants to see their database decline in numbers, I’m sure most people would agree that clogging your audiences’ email in-boxes with info they do not want is much worse over the long term.

I thought I had my email terminology down pat, however I recently came across a blog post from our wonderful email service provider (Blue Sky Factory) which explained the difference between “unsubscribes” and “opt-outs”. I must shamefully admit, for the longest time I thought they were the same thing. They’re not.

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