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Mike Kujawski's Blog | Navigating Digital Disruption Posts

Identify search engine keywords used by your target audience in 60 seconds

Published by Mike Kujawski on April 25, 2011

This week’s “Learn in 60 Seconds” video is ready to go. The Lesson? How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. I can’t teach you all that much in 60 seconds about this one, but hopefully enough to get all of you newbies interested. Stay tuned for another more “advanced” video about this tool down the road.

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Gatorade Mission Control = True Business Intelligence

Published by Mike Kujawski on April 17, 2011

I know I sound like a broken record whenever I stress the importance of monitoring social media as a form of business intelligence, so instead I thought I’d share this video with you. Surprisingly I only saw it for the first time at the #social2011 conference in Boston, but it’s been around for a while. More importantly, Gatorade has been actively listening and engaging at a strategic level like this for some time. Humour me for a second, and let’s imagine government departments here in Canada had rooms like this set up to monitor their programs and initiatives. Waste of time or the obvious future?

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